Ecommerce refers to any form of business transaction made online. One famous example is online shopping, defined as buying and selling of goods via the internet...
Is it time to rebrand your business? You might think that a rebrand is going to be expensive and largely unnecessary. It’s possible that you also...
Are you achieving your digital marketing goals? If you are, well done but a word of warning – keep going. Success can be our enemy, insofar...
With a society highly saturated in marketing content and audiences with decreasing attention spans, it is becoming increasingly difficult for businesses to stand out from the...
Digital marketing is always evolving and as a marketer your role for your clients is to use a mix of proven and innovative strategies. Clients insist...
Every day, businesses are bought and sold with advice and guidance from investment banks who specialize in merger and acquisition transactions. The majority of these businesses...
We’ve all heard of successful stories of small ideas turning into successful business. However, getting there might be easier said than done. It takes time, patience...
The world is not what it used to be thirty, twenty, or even two years ago. Globalization has led to the increase in the number of...
The popularity of shopping both personal for business on Black Friday and Cyber Monday is not only hugely popular in America, it’s an event that has...
Amazon is considered an online retailing powerhouse, holding its own when up against platforms such as eBay and Walmart. Amazon has developed a sturdy and reliable...
What could be better than checking your email on a Monday morning and finding that your inbox is flooded with ‘qualified leads’. Certainly, that sounds like...
In this post, I will provide tips I have learned on personal branding which may be beneficial for graduates looking to “market” themselves into their dream...