Social media can feel like such an established part of the online marketing furniture these days that you might have forgotten just how crucial it is for a small business like yours, and for what reasons. In particular, it can be easy to presume that your cafe, hotel, restaurant or similar small firm is doing […]
Quora is explained on Wikipedia as a question and answer site where a customer posts a question on a topic and users including industry experts provide their answers. Did you know Quora has been around for over 7 years? Quora was founded by two former Facebook employees and it went live on June 21, 2010. […]
If you run your own business, then you’ll no doubt know just how challenging it can be to keep on top of your finances. Whether you’re in the early days of your venture or you’ve been established for a number of years, bills can quickly add up and eat into overheads. One business cost that […]
We live in a fast-paced world, we demand everything now; fast food, fast news and next day delivery. And we expect to be able to order all these things anywhere; on mobile, on tablet or any other device with an internet connection come to think of it. Partly because we have busy lives with little […]
Not too many years ago, it was almost unthinkable for a small business to invest in their own website. Today, however, it is less of a choice than a necessity if you want to engage with customers, and stay ahead of your competitors. Website building is more accessible now than ever before, with a wide […]
Amazon is considered an online retailing powerhouse, holding its own when up against platforms such as eBay and Walmart. Amazon has developed a sturdy and reliable marketing strategy to ensure that they get the best results out of the online market. Amazon, like many other ecommerce powerhouses, relies on both demographic and psychographic segmentation of […]
Overview In April 2016, Version 3.2 of the Payment Card Industry Data Security Standard (PCI DSS) was released. This new version of the standard contains a number of new requirements which come into full force as of 1 February 2018. This document provides an overview of what is new in Version 3.2, separated by: Clarification […]
Outsourcing is often an excellent time save and money save for small and medium businesses. If you’re on a tighter budget than larger corporations, you need to find any way you can to run your business efficiently without wasting time or valuable funds. Many smaller companies have less manpower and aren’t able to use the […]
It’s the age old question, should you rent or buy equipment in your business? On the one hand, leasing can save you money in the short term. But in the long run, it could cost a lot more. There are a number of different factors that can impact this decision but before we look at […]
The implementation of live chat software is a great step forward towards improving your customer service. However, the initial training that customer support agents receive is not enough for reaching the best performance. Over time, organizing monthly group discussions and mock practices is necessary to enable your customer support team to move forward and achieve […]
