We’ve all heard of successful stories of small ideas turning into successful business. However, getting there might be easier said than done. It takes time, patience and a lot of strategic thinking. Therefore, it doesn’t come as a surprise that new business owners are faced with many challenges. Every business starts with an idea. Turning […]
The world is not what it used to be thirty, twenty, or even two years ago. Globalization has led to the increase in the number of companies competing with each on the planetary scale. Some of those are multinationals with lavish budgets and tremendous opportunities for advertising and marketing. They can afford to sign contracts […]
The popularity of shopping both personal for business on Black Friday and Cyber Monday is not only hugely popular in America, it’s an event that has been adopted world-wide; so why are these days huge shopping events and how have the sales numbers grown over the years? Black Friday is the day after Thanksgiving, a […]
Amazon is considered an online retailing powerhouse, holding its own when up against platforms such as eBay and Walmart. Amazon has developed a sturdy and reliable marketing strategy to ensure that they get the best results out of the online market. Amazon, like many other ecommerce powerhouses, relies on both demographic and psychographic segmentation of […]
What could be better than checking your email on a Monday morning and finding that your inbox is flooded with ‘qualified leads’. Certainly, that sounds like a perfect day in the business. The good news is your business can also enjoy a steady stream of leads consistently but for this, you need to keep pace […]
In this post, I will provide tips I have learned on personal branding which may be beneficial for graduates looking to “market” themselves into their dream job. Young people entering the workplace today have far better tools and communication channels at hand then previous generations could ever imagine. Social media and the Internet provide all […]
