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5 Important 2020 SEO Trends You Need to Know

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With the new decade now in full swing, it’s more important than ever to use the right SEO strategies to boost your search engine ranking. As an online business, you will likely have many rivals in the same position as you, so learning and understanding the latest SEO strategies and tactics will play a part in helping you earn more revenue. To help get you started, here are five of the most important SEO trends that you need to know in 2020.

High Quality, Optimized Content

Content affects everything in SEO. Whether it’s your website structure, the types of links you build, or your internal linking strategy, you must create high quality, optimized content that stands out from the crowd. Consumers have more choice than ever when seeking out products and services, so using the right strategies can lure visitors to your page and boost traffic. Writing content that is relevant to your brand and valuable should your number one concern. Companies like theguerrilla.agency are experts in SEO and online marketing, and can help you to create informative content for your readers.

Mobile SEO

In the modern world, we live in, and you will be hard-pressed to find someone without a smartphone. As an online business, you must optimize your page to be mobile-friendly, meaning consumers can access your page while on the go. Many of us don’t have the time or patience to sit at our computers and laptops to find information, so to boost traffic and increase revenue, building websites for mobile-first should be your top priority.

Structured Data

We all know the importance of high-quality content in 2020, however, that doesn’t mean that algorithms fully understand the context. To deliver and understand better results, we need to give search engines hints. To do this effectively, you will need to structure the data in a way that enables search engines to understand better not only what’s on your page, but how each element relates to others on your page. All in all, you want to be found by your consumers through any channel, so if done correctly, structured data can become your marketing data layer.

Brand Building & Link Building

If your sole aim is to acquire the top-tier links this decade, it’s time to put link building as a consumer-first approach. There are three areas of journalistic writing that you need to be aware of, planned editorial, reactive editorial, and planning reactive editorial. All of which may be ideal for your website link. Therefore to achieve your ultimate goal, i.e. gain more visitors, a fundamental strategy backlinking and getting your link on highly-reputable websites. The action will give a signal to Google and other search engine providers that your page is a quality resource worthy of citation.

Programming

In 2020, it’s crucial that you tap into programming languages like R and Python, which can be effective in eliminating your most time-consuming tasks. Using SEO automation will give you more time to focus on other powerful marketing fundamentals, such as branding, creating excellent customer experiences, and storytelling

Summary

The Internet is a crowded marketplace whatever your industry and with the current challenges, more companies are setting up eCommerce stores, and they will become competitors. Therefore using the right SEO strategies for your online business can assist in organic search results and help to attract more visitors to your page. If used correctly, any of the SEO trends listed above can provide invaluable benefits for your online business and marketing campaigns. With time on your side, work on your SEO basics to see your business through the downturn and bounce back in recovery.

BusinessArticles is the popular online Hub for quality business articles. We publish unique articles and share them with our social followers.

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Marketing

Digital Marketing Tips To Grow Your Finance Business

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To get an edge on the competition, your company needs to get ahead with marketing strategies that return a favourable ROI. In this article is a list of some of the digital marketing initiatives for companies in finance.

Social Media

Your business is a service, and you need to choose the social media networks that provide the highest rate of conversion. Therefore your starting point is to do research and analyse what your competitors are doing in social media channels.

LinkedIn is a business network, so if your clientele is businesses, then this is the network for you to focus your marketing effort and investment. If your service is personal lending, then Facebook is a good network to grow a following and invest in content and posting on a dedicated Facebook page.

Content

Unique, engaging content to get your brand noticed is a must, and it should reside on your blog and be shared to your email marketing list and social media pages. Do not underestimate the value of high-value content on your website. Google recognises relevant content and your quality of your site visitors goes up when they arrive at your site from a link to a blog post you’ve shared. Invest a good share of your marketing budget to content generation to share and increase your site visitors.

Most social media platforms have features and tools to improve the stickiness of your postings. For example, hosting Facebook lives can be great for announcing new products and services or hosting a Q&A where people can make use of your expertise. In terms of consumer behaviour in digital, people are much more likely to buy something off a company when they know more about their culture and values. If you can’t find the time to do this intermittently – there are scheduling such as Hootsuite, you can use to do this in the one go.

There are also detailed insights on most social media channels, which let you know posts have received the most views and the most engagement. Use this ‘feedback’ to drive your blog posts and content to share information your followers like and share with their networks to grow your monthly website visitors.

Google AdWords

Starting in digital marketing requires paying for website traffic and Google AdWords campaigns when done well are worth the investment. Paying for online advertising in social media or search is a go-to when you want to boost your traffic for new service notification or sharing company news. In Google Ads set daily budgets for how much you want to spend on your campaigns and can change the keywords once you get a better idea as to how well each ad is performing. You must send them to a website that reflects your brand and is a good representation of what you do. Alternatively, you are just paying for clicks to a site that is unlikely to convert. If in doubt, use a Google Ads expert to set up and manage your search advertising.

Search Engine Optimisation

SEO can not be ignored, and it too requires investment in time and resources. A longer-term approach than Google Ads, SEO strategy is always evolving as Google’s algorithm updates require tweaks so your site can rank well in organic search results.

There are some tools you can use to give you an idea as to how well your website is currently performing in terms of organic traffic such as SEMrush, and other tools such as Keyword Planner, that will help you decide which keywords to use.
SEO requires an understanding of the basics; for example, is your website using a stable URL structure? Would your site pass the Google speed test? You also need to think about the content on there and whether or not that is optimised for search.

Another consideration is referring links, i.e. are other sites linking to your site? Ideally, you want high authority sites to link back to your site, and this is where using an SEO expert is worth the investment. Why companies choose to outsource their SEO efforts to agencies with industry-specific expertise; for example, Digiconomy focuses their efforts on building traffic for finance-related companies and sharing useful information for providers in that sector on their blog. Hence, their knowledge of keywords, competitors etc. is likely to work out more cost-effective than a generalist SEO expert with knowledge in say utilities or transport sectors.

Analytics

Monitor the analytics on the views, clicks, time spent online etc. of all your marketing campaigns. Google analytics and their search console are free so make sure you have your site set up for their measurement. For example, you can get an accurate view of the number of visitors to your website, their demographic, and what pages of your website are popular. This information is useful when you revise the content so the visitors can engage more by visiting linking pages.

Conversion tracking on your website should also be done wherever possible so you can get an accurate view of which parts of the site people are using to contact you. You can also go one step further and implement the likes of Hotjar, where it also records website visits and uses heatmaps so you have an actual visual of what the most popular areas of your site.

The above tips are sure to help your finance enterprise get more traffic and sales.

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Marketing

Are You Using Emojis and Emoticons In Marketing?

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Marketing challenges all of us, even the most proficient at it so any tip on how to do it better is one worth receiving. You can never know too much on how to attract attention from your target audience. For many businesses, their products or services are unexciting, so it takes something special to make them stand out, especially on social media.

We know you’re already up to speed with the need to provide unique, relevant content and now our tips on how to use emojis and emoticons in your marketing to improve engagement and conversion will bring your marketing to life.

In this blog post, we will let you know where we believe you can use emojis in business marketing and still keep your professional reputation. Let’s start with understanding emojis and emoticons and how they work.

Emojis and Emoticons Explained

Wikipedia does a good job defining words we can all understand. Emojis are pictures or images and they predate emoticons. Initially, they were known as a pictograph however they became popular on Japanese mobile phones, and now they are universally known as emojis, which is a word derived from e + moji.

Emoticons came on the scene later, and it’s the use of punctuation on your standard keyboard. Arranged in different ways to represent facial expressions. Now when you choose text-based punction, e.g. “:” and “)” together you get a smiley face as in 🙂 and so on. Wikipedia has a list of the most popular emoticons in text format for you to use in your marketing and there is no cost to use them.

How Do Emojis Work

In marketing, our campaigns must tap into the emotions to grab attention and get a reaction. Seeing a happy or sad face tells the reader the emotions of the writer and how you too may feel when reading the content.

It’s 101 marketing and sales to create content copy that appeals to the part of our brain, i.e. the limbic system responsible for reacting to stimulus. The reaction is done without first processing it, which is why using these small pictures of facial expressions work in achieving higher open rates and conversions in email marketing. On social media, you’re more likely to share or ‘like’ a post that has an emoji.

Where To Use Emojis In Marketing

Email

In the subject lines of emails, the emoji has come a long way. Social Media Today presents an infographic from Campaign Monitor on how relevant and effective emojis are in subject lines to entice the recipient to open and read the email message.

Can you believe using a smiley face in the subject line of an email increases the unique open rate by over 50%? And with so many special events that need marketing, using the ‘heart’ for Valentines Day or a Christmas Tree at Christmas time is unlikely to go out of favour.

Social Media

The prolific use of emoticons and emojis on all the social media platforms is a trend here to stay. Females use them more than males, e.g. 57% of emoji users on Twitter are women. Younger people are more likely to use them in their postings, too, with 86% of Twitter users 24 or younger.

SMS Messaging

We’re all doing it; now mobile phone software provides hundreds of emoticons. Using a string of small images may replace using text altogether. It’s easier to click on an image of a dog than it is to find the letters and spell out ‘dog’.

Summary

There are opportunities to turn prosaic copy into something more interesting with the addition of an emoji or two. Even if your business is used to more traditional use of images, give emojis a go and measure their performance. A higher open rate, click rate and sharing are what all marketers want, and that usually requires a new approach even if it appears unnatural if it works that’s all that counts.

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eCommerce Conversion Rate – How UGC Can Help You Convert More

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Whether you are a start-up or an e-commerce platform running in the industry for decades, you might have spent a budget for an attractive site for your business. But is that all? A fancy-looking e-commerce website might get you compliments, but not a good conversion rate.

What is the e-commerce conversion rate?

An e-commerce conversion rate defines the percentage of visitors or potential customers that lands on your page to buy a product. But the real question is, “what is a good conversion rate?” Quite honestly, it varies for every industry. For instance, a 20% conversion rate for a premium carpet brand might be impressive, but the same figures might be disappointing for an apparel e-commerce store.

The key lies in understanding what is the average conversion rate of your e-commerce site. Once you have information w.r.t the rate, you can unlock the standards above it.

If your firm is converting around the calculated average conversion rate, you might be under-performing in terms of attracting more buyers to your site.

And of course, you do not want that, otherwise, you might be facing financial troubles very soon.

However, the good news is, “conversion rate keeps on fluctuating”.  You need to have a strategy to develop User-Generated-Content to bring more traffic to your website. With UGC, customers enjoy the authentic shopping experience that helps in building better credibility for the brand as well.

But how is UGC so powerful and influential? And how can the e-commerce platform work on the better deliverable of UGC? Let’s understand the same!

Why UGC is so powerful?

Following reasons will help you to discover the command of UGC and how it can benefit your e-commerce site:

It can drive major traffic to the site

Entrepreneurs often rely on UGC to understand the traffic on their site and social media walls.

UGC is requested by the entrepreneurs in ads and reposting of customer content on their social media page. This helps in attracting more and more genuine potential customers who share an interest in your products. For instance, a review by a customer is an effortless segment to boost more traffic on your website.

Speaking of click-through rate, it is highly noticeable in the advertisement that includes customer reviews and cost per acquisition (CPA) is 50% lower for reviews than any other standard advertisement.

It boosts your conversion rate

The conversion rate relies heavily on UGC. You can easily grab the user’s attention using different content formats like reviews, visuals, etc. and influence your conversion rate.

It helps in improving the credibility of the brand as well as customer loyalty

Since user-generated content is raw information shared by your customers, it represents how loyal they are towards your brand! Along with the same, the unfiltered and authentic review by the users also plays a major role in developing integrity and visibility for your brand.

Before we talk about how this secret recipe can be modified to increase your conversions, let’s take a look at the recent statistics:

  • 82% of the online buyers, value UGC content as it helps them with better shopping decisions.
  • The brand engagement with the potential customers improves by 28% with UGC content and videos
  • 48% of online buyers can discover more products and brands online through UGC

Ways to Show Off Positive UGC on the Digital Platform

So now you know how important and powerful User Generated Content is for your brand. Now let’s shower some light upon a few strategies to show off the positive reviews and UGC.

Connect your potential shoppers with customers’ recommendations

When you feature reviews or recommendations on your product or social media page, it helps in answering the real questions asked by the customers. 92% of the customers believe in the recommendations and end up buying the product says Adweek. Ecommerce conversion rate, hence, improves with questions answered (by the existing customer) on the product page.

It helps the potential buyers to build trust in the brand when they read honest reviews by genuine customers.

Replace your product info with reviews

When your customer clicks on the product category page; try to highlight reviews on the page along with product description. This helps in building more trust with the customers as they understand the quality of your product before they even hit the ‘buy’ button.

Innovate your product packaging

By including the product reviews and recommendations by previous buyers, you can build brand trust in your customers. And one innovative way to realize the same is including reviews on the product packaging. So they will remember your brand when they wish to shop next time.

Conclusion

Try these innovative ways to show-off your positive UGC. However, in the course of improving the brand’s credibility, it is highly important to work on negative feedback as well. If your customers leave negative feedback or review, it will impact your brand, but not in a good way! After UGC has a powerful impact that can spoil or develop the credibility of your brand!

As much as it is important to showcase the positive side of your brand, it is vital to work on the negative feedbacks by treating your customer right!

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