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7 Expert Tools to Improve Your Content Marketing Strategy

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While no content marketing software can replace your knowledge, writing style, and ingenuity as a business owner, like many marketing tools, some features help improve your content marketing strategy.

If you are reading this and are in a dilemma about what content marketing tools you need to use to improve your content marketing, you are in the right place. This article will discuss the seven content marketing tools you can use to get more done in less time.

Without knowledge, training, and experience, you will be challenged by the need to create relevant and exciting content for your audience. The good news is that there is a need; there are software developers keen to fill the gap and make your life easier.

Connect, Engage, Build Relationships

While content marketing software is pretty niche, there are quite a few tools to help you perform repetitive, mundane tasks. Still, all the while – necessary to connect and engage with your community of customers. Remember, marketing in all its forms preceded sales, and that’s why it’s so vital.

Your business has to turn up daily via email, blog, or social media, so here are a few tools to make it a little easier.

Google Docs

Google Docs is an essential content marketing tool for your business serving a wide range of functions. Like its competitor Microsoft Word, it is packed with more features than the average user will ever need. Use google docs as a word processor for your content.

One handy feature is its auto-save feature. Never again do you have to worry about saving your content before closing your computer, as Google saves every change or addition you make – to the cloud.

Several features help improve your content marketing, too, like templates, and you can get add-ons from the Google Chrome Web store, e.g., a grammar tool.

Highlighting grammatical errors so you don’t have to spend hours proofreading and getting your documents looked at by colleagues or peers is hugely beneficial to copywriters. Also, consider getting the duplicate content checker, aka plagiarism checker.

Even with the best intentions, sometimes you will write something accidentally found on another website. Duplicate content is a red flag to search engines and will impact your page rank and domain ranking.

Google Docs also aids effective collaborations with your team, so when you draft your content, you can easily share it with your editor or your staff, and they, too, can add changes that can be visible.

Google Docs also enables you to access your work from any device. It’s compatible with iOS and Android to access your content on the go, which helps facilitate your content marketing efforts because you are not restricted to any device. You don’t have to be in your office or store to create content.

Grammarly

sharing laptop

No matter how excellent your content marketing strategy is, if your content is laden with errors and fails to resonate with your readers, you won’t get the right results.

Consistency is also key as website visitors reading your content become familiar with your style. With the help of Grammarly, you can prevent the negative consequences of harmful content through Grammarly’s professional editing features.

Grammarly gives you real-time corrections when you write and does more than edit your grammar errors. It also notifies you of punctuation, context, and sentence structure errors. Plus, it, too, has a plagiarism checker to ensure you post unique, readable, and error-free content on the web and other platforms.

HappyScribe Subtitle Generator

Subtitles are a great way to enhance your content marketing strategy because they help boost your video engagements. Your audience learns in different ways, and while some learn by watching, some learn by reading, and this tool improves engagement with all types of learners.

With Happy Scribe’s subtitle generator, you can appeal to your audience through compelling texts as it generates subtitles in your videos.

HappyScribe Subtitle Generator also helps you cut across all languages and communicate in the language your ideal customer speaks and understands. Plus, it lets you design your subtitles to align with your brand’s format. What’s more,  it’s easy to use.

Canva

Even if you’ve devoted time to creating helpful content for your audience, you need an excellent design to captivate your audience’s attention and get them to consume the content you’ve made.

Canva helps you create professional-looking designs that make a good impression and attract customers. It, too, is straightforward to use, so you can easily navigate the features even if you are a newbie.  Just use its customizable templates.

Buzzsumo

Buzzsumo is a fantastic content marketing tool to enhance your content marketing research. Rather than write on topics your audience isn’t interested in, you can use Buzzsumo to research trending topics in your industry.

You can also use the Buzzsumo software to track the topics generating the best results on your competitors’ websites. You have insights into the types of topics your audience is looking for, and you can create these topics to get the best results with your content marketing strategy.

MailChimp

Email marketing is a crucial aspect of your content marketing strategy. This is because it is a more personal form of marketing, and it’s easier to grab your audience’s attention and engage them when you provide valuable content and use efficient software.

MailChimp is famous for being the entrepreneur’s go-to email marketing tool. That said, it’s popular with marketers and has all the features you’d expect from a bulk email marketing system.

You get features to create landing pages for growing your email list, upload or download contacts, create and send emails in bulk, and measure your success via its open and link tracking and reporting. You can also find averages for clicks, unsubscribing, and much more targeted email marketing.

SproutSocial

SproutSocial is your reliable social media software to help you schedule posts and automatically post your content across social media platforms.  Plus, you can get actionable feedback on your social media content marketing strategy.

Providing you with accurate metrics on your posting performance, you get the insights you need to better connect with your followers.

Conclusion

Content marketing software doesn’t do it all (well, not yet, but with AI and machine learning, it will continue to take over tasks you don’t need to do so you can focus on the quality of the content.

Content contribution

We wish to thank Lydia Isiah, an SEO writer who enjoys being part of the process that helps websites rank high on search engines.