Some things can seem like a good idea at the time, but retrospect is a wonderful thing. Having a business is all about making decisions. In business, you can’t expect to be perfect all the time. Some of your decisions will be great, and some of them not so much. 🙂
To illustrate that point, here are 20 of the worst business decisions ever made as of April 2017. Maybe there’s been more in recent times, if you know of any, let us know.
We’ve not these bad business decisions in a particular order, take a look:
1. Somebody Should Have Phoned Home
Back in 1981, Amblin Productions called Mars and had a proposition for them. They said they would use Mars’ M&M’s in their film, for promotion of their film on their packaging. Mars gave them a straight up no, so the company used Reese’s Pieces instead.
The film was ET, which grossed nearly $800m en route to becoming one of the most important films in history. As an upshot, Reese’s Pieces saw a 65% jump in sales in the months after ET was released! Those contributions played a massive role in allowing the Hershey Company to grow from strength to strength. Over three decades later, a lot of their success can still be attributed to this particular product placement.
Quite frankly, the deal can be considered out of this world! Still, M&Ms aren’t doing too badly in spite of the notable blunder.
2. NBC and CBS Pass On Monday Night Football
In the late 1960s, America loved Baseball. However, football was fast becoming America’s passion. Commissioner Pete Rozelle approached NBC and CBS to see if they wanted to strike up a contract. He could see the value in the show Monday Night Football. Both networks rejected the chance to strike a deal, as they didn’t want to sacrifice already popular shows like the Doris Day Show.
Monday Night Football became one of the longest running, highest rated TV shows of all time. Nowadays, ESPN pays close to $2bn per year for NFL rights, with Monday Night Football placing itself as the gem in the crown. The fact that the broadcaster still manages to churn out such high profits from the weekly show underlines that both NBC and CBS dropped the ball.
Conversely, CBS brought the Doris Day Show to its end in 1973.
3. Snoozing Motorola
Motorola used to be on top in the cell phone business; remember their Razr phone? However, they waited a little too long to release their version of the smartphone, allowing iPhone and Blackberry to become the new ones to watch.
Instead of focusing on customer experiences like they should have been, they focused on the aesthetic appearance of the phone. Consequently, the company’s shares fell by 90% between October 2006 and March 2009. This equated to company losses of over $4.3bn! By January 2011, the business had become defunct after over eight decades in the industry. “Hello Moto” had become “Goodbye Motorola.”
These days, Motorola Mobility is owned by Lenovo following their purchase from Google in 2014. The Motorola brand is still hoping to one day reclaim the throne. Unfortunately, in a world dominated by Samsung and iPhone, those dreams look very unlikely. They had the high ground while entering a golden era for cell phone technology. Failing to capitalize is one of the biggest business errors of the century.
4. ABC Says No To The Cosby Show
ABC was the network that decided to take on Monday Night Football. The weekly sports show was no doubt their most popular program by a considerable distance. Yet, they were still stuck in third place in the network rankings and in need of something else to help them win the ratings war.
The Cosby Show was pitched to them, but the Entertainment Division President turned it down. They claimed Cosby didn’t have a pilot or a script to show (whether this is true or just an excuse, nobody knows). The program was a hit almost instantly, ranking number 3 in the Nielsen ratings and then taking the top spot for the next five seasons. This catapulted NBC, who accepted the show, to the number one spot among the other networks. The influence of their hit show could not be emphasized enough.
While ‘the Cos’ was drawing in up to 30 million per night, it’s fair to say ABC wasn’t. With the Cosby Show and (CBS show) Magnum P.I winning the war, their presence in the most valuable time slot became almost obsolete. The head of entertainment called comedy on network television dead at the time of rejection. Perhaps the ABC man should have gone back to school.
5. The Beatles Rejection
The Beatles auditioned at London’s Decca Records before they were big, hoping to secure a contract. The executive in charge of talent said their sound was no good. He declared that they sounded too much like ‘The Shadows,’ who were supposedly a popular band at the time.
Executives went as far to say that groups were out, especially four piece groups with guitars. He signed a local act from London instead; Brian Poole and The Tremeloes. Meanwhile, the Beatles were signed by Brian Epstein and went on to become the best-selling band in history. Moreover, the Fab Four started a revolution that changed pop culture forever.
Billions of Beatles albums have since sold worldwide, and they continue to sell to this day. Meanwhile, I had to Google Brian Poole and the Tremeloes to find out that their best song was Twist and Shout. Unfortunately, the best version is by the band that Decca Records rejected.
6. The ‘Novelty’ Telephone
In 1876, Western Union boasted the telegraph, which was the most advanced communication tech available at that time. The company president, William Orton, was offered the patent on the telephone for $100,00 (the equivalent of around $2 million right now). He didn’t only reject it; he dismissed it completely.
He thought it was a ridiculous idea, and wrote personally to the creator Alexander Bell, asking what they could do with an electrical novelty toy. He also said it had no commercial possibilities. It took only two years for the telephone to take off, and Orton spent the rest of his life unsuccessfully trying to challenge Bell’s patents.
As for the novelty toy, it changed global communications forever.
7. NEW Coke
We all know what Coke tastes like. Many people have an almost emotional relationship with the drink and the brand. Coke had a centennial anniversary in 1985 and to celebrate they came up with ‘New Coke.’ Most of the formula was the same, but there must have been a notable change in taste as the sales dropped by 20%.
Many customers were perplexed by the change, particularly as the company had already established its place as a global giant. It didn’t take long before Coke realized their error and returned to the formula and taste that people love and know best. They even slapped ‘Classic’ on the can, which many believe saved the brand. The Coca-Cola Company defiantly continued to produce the new version for some years, before admitting defeat in 2002.
Thank God they did; otherwise, we could all be drinking Pepsi.
8. Greedy Fox
Although merchandising wasn’t very big at the time of the Star Wars release, 20th Century Fox still made a huge mistake here. Worse still, they have been paying for it ever since. They got George Lucas to take a pay cut of $20,000 in exchange for all of the merchandising rights to Star Wars, and all of the sequels thereafter.
Since then, Star Wars has grown into the most iconic film franchise ever. The initial trilogy has grossed billions in while the ninth blockbuster film is currently in production. Meanwhile, merchandise sales have earned billions more, making Lucas worth a reported $5.2bn himself.
For the sake of twenty grand, Fox missed out on a commercial phenomenon.
9. Blockbuster Would Rather Not Netflix and Chill
Back in 2000, Netflix co-founder Reed Hastings asked the Blockbuster executives to publicize it in their stores. Netflix proposed that they would help Blockbuster to sell their brand online too. This essentially equated to Blockbuster being offered Netflix for a mere $50 million. Blockbuster were quick to say no and slam the door in Hasting’s face. Bad move.
Less than a decade later, in 2010, Blockbuster filed for Chapter 11 bankruptcy protection. In a cruel twist of fate, the popularity of Netflix had been the main contributing factor. Nowadays, Netflix has over 90 millions users worldwide and boasts assets worth over $13.5bn.
Blockbuster, meanwhile, has closed operations in most major territories. The once colossal brand is now resigned to appearing in internet memes about life in the 80s and 90s.
10. That’s NOT A Kodak Moment
When was the last time you spotted somebody with a Kodak camera? Well, if Kodak had a little more urgency about them, we could all be using Kodak smartphones right now.
The company has the credit for being the first company to hold the patent for digital technology (which also has a lot to do with the smartphone) in 1975. But the camera giant decided to sit on their hands instead. They finally decided to pursue digital photography when it was far too late, leaving far too much ground to make up. They filed for bankruptcy in January 2012.
At least we have some pictures to remember them by. Maybe if they’d pursued with the digital tech that they invented, they’d still be at the top of the photography pyramid.
11. They Should Have Asked Google What To Do
By 1999, Google was already fast establishing itself as one of the major search engines. With the internet growing at a rapid rate around the turn of the century, it didn’t take a genius to realize a $750,000 investment would pay dividends. Sadly for Excite, they still passed up that golden opportunity.
Fast forward to 2017 and Google is one of the biggest companies on the internet. It’s the second most valuable brand on the planet and is worth close to $200bn. Meanwhile, the operation continues to buy out smaller ventures and grows year on year.
Ironically, only a quick Google search confirmed that Excite still exists. Considering it was once one of the leading operations in early internet technologies, it’s limited success is astonishing. The fact it still hasn’t discontinued its search engine is almost a parody of its own errors.
12. Microsoft Deemed Too Steep
In 1979, Bill Gates was a fresh-faced 23-year-old set to achieve the status of a billionaire. A businessman named Ross Perot, whose electronic data systems were worth $1bn, was offered to buy Microsoft for $40-$60m. Despite viewing the company as an attractive prospect, the entrepreneur refused to meet those prices. He said it was too steep, especially as the company had not yet reached its peak.
Perot was right, Microsoft hadn’t reached its peak. The computer giant currently has a market capital of around $343 billion according to Forbes Magazine. It is widely accepted as one of the most important brands on the planet.
Ross Perot has since been quoted saying that it is one of the worst business decisions he ever made. Cheers Ross, we couldn’t have worked that one out ourselves.
13. J.C. Penney Gets Rid Of Their Fake Pricing
The pricing tactic of J.C. Penney can be frowned upon, but it certainly helps them to sell clothing. They used to make sure their items were all marked down from a higher price, although the item would never have been sold at that price in the first place. This led customers to believe that they were getting a real bargain, instead of simply buying cheap clothing.
The New CEO that came in 2012, Ron Johnson, decided to make J.C. Penney look ‘less desperate’ by starting a new, more honest pricing system. This didn’t go down well with J.C. Penney fans, and they complained all over the internet. This harmed sales figures and brand reputation in one fell swoop.
Johnson was fired after 17 months, and J.C. Penney brought back their fake pricing system. Perhaps honesty isn’t always the best policy.
14. The Death Of MySpace
Before Facebook, Twitter, Instagram, and all of the popular networks, there was MySpace. The network went mainstream in 2004, with 1 million users just one month after it was launched. For internet users of a certain age, Tom Anderson was their first ever social friend. Moreover, his goofy profile pic is one that haunts is to this day.
Rupert Murdoch, News Corp Billionaire, bought it and attempted to make it too profitable too quickly. Essentially, over-saturating the site with annoying ads would prove to be its downfall. The year 2008 was Myspace’s peak, with 75.9 million unique visitors. But it just couldn’t survive following the launch of Facebook, especially as the ads alienated users.
Murdoch sold Myspace in 2011 for just $35 million, after buying it years for $580 million. The tycoon has made many great decisions in his time; this was not one of them.
15. Edwin Drake Fails To Patent His Oil Drill
You may not know the name Edwin Drake, but in 1858 he could have been one of the wealthiest men in America. He was determined to find a way to get to the oil that everybody wanted. So he partnered up with a blacksmith from the area and together they made a drill that did just that.
It took them weeks to come up with the perfect design, and it eventually helped them get to the black gold that they so desperately wanted. There was just one major problem; Drake hadn’t secured a patent. In spite of his success, he was later fired and then lost all of his money on Wall Street.
Failing to secure a patent on his drill has cost Drake and his family millions of dollars. Meanwhile, the oil industries are worth billions thanks in part to the Drake legacy.
16. Schlitz Beer Goes To…Schlitz
In the 1970s, Schlitz was one of the biggest beer manufacturers of all time. They came second only to Budweiser and boasted a rich history stretching back over a century. In a bid to meet growing demands, Robert Uihlein, Jr made the decision to use cheaper ingredient to increase production speeds. Sounds good on paper, doesn’t it?
Unfortunately, even a drunk person couldn’t handle the resulting product. The beer started to form floaties in the bottom, which would then congeal into a thick mucus. Schlitz didn’t recall these beers, even after realizing the terrible mistake. They eventually gave in, but not before 10 million cans had been shipped. By this time, the damage had been done.
The company and its assets were sold as profits sank to the bottom of the barrel. Considering the profits to be had by some of the beer manufacturing giants, the Milwaukee company had a shocker.
17. Atari Doesn’t Like Apples
Nowadays, Apple is the biggest brand on the planet. But once upon a time, the operation was completed from a garage. During those humble beginning, Steve Jobs and Steve Wozniak wanted to sell their personal computers to Atari. However, the then-computing giant rejected the offer.
The two Steve’s subsequently said that Atari could have the computer as it was built from their parts, and asked to work for Atari instead. They still said no. After some rocky moments during the first 20 years, Apple became the biggest brand in computing and consumer electronics. Atari, meanwhile, is still best known for Pong.
Atari is still in existence, but they never truly recovered from the video gaming crash of 1983. If only they’d branched out by taking the Apple.
18. The M*A*S*H Drop Out
In 1972, M*A*S*H was a surprise hit for 20th Century Fox. However, a few big stars dropped out after a couple of seasons and this made Fox panic. They decided the show wouldn’t live much longer and sold rights to the old seasons to various local TV stations, for a total of $25 million dollars.
The show’s popularity didn’t fade, and the show continued for a total of nine years and 251 episodes. Television stations raked in $1m per episode while Fox Television didn’t see any of those revenues. Moreover, reruns of M*A*S*H are still broadcast even to this day.
In fairness, though, at least the production company continued to provide great episodes until the very end.
19. Quaker Oats Buys Snapple
Buying out a company for $1.7bn is a brave call at any time. Doing it when it’s reportedly worth less than that figure is even braver still. However, doing so when the brand in question is already in free-fall crosses the line of bravery into stupidity. That’s exactly what Quaker did with Snapple.
The food company couldn’t save the floundering Snapple brand. They messed up the branding and couldn’t persuade distributors to keep Snapple in spite of their offers and the stockpiled up. This led to it entering dollar stores while vast quantities ended up in landfills.
Snapple was being given away on the street for free as sales still plummeted in 1996. Eventually, Quaker sold the brand to Triarc for $300 million. That’s $1.4 billion less than they paid for it 28 months previously.
20. The K-Mart Wal-Mart War
The war between K-Mart and Wal-Mart embodies the importance of customer service perfectly. As the two companies went head to head in the 1980s, K-Mart went for an aggressive publicity campaign to raise awareness of their store. Meanwhile, Wal-Mart (not having the cash to do the same) focused on their stocked shelf efficiency and immediate checkouts instead.
Wal-Mart won the war and K-Mart haven’t been able to keep up since. Today, Wal-Mart is the far superior company with over 11,000 stores and 2.3 million worldwide employees. Despite losses in recent times, it generates nearly $500bn in revenue. In comparison, K-Mart draws in around $25bn from 735 scores.
K-Mart had all the assets to win the war but was let down by poor tactics. Subsequently, they couldn’t find a way through the Wal.
No one can expect to make the right decision all the time. However, it just goes to show that a little curiosity and open-mindedness, and a little less rigidity and stubbornness could take you places! These decisions may have been some of the worst ever made by some entrepreneurs, but they turned out to be pretty good for others!
Suggested Next Read: The man who destroyed his multimillion dollar company in 10 seconds
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Image 2 – wikipedia.org, By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=51941117
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Image 5 – wikipedia.org, By Parlophone Music Sweden – http://www.mynewsdesk.com/se/parlophone-music-sweden/images/the-beatles-magical-mystery-tour-pressbild-1-146055, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=39773859
Image 6 – wikipedia.org, By Gilbert H. Grosvenor Collection, Prints and Photographs Division, Library of Congress. – http://www.americaslibrary.gov/jb/recon/jb_recon_telephone_1_e.html, Public Domain, https://commons.wikimedia.org/w/index.php?curid=1389089
Image 7 – wikipedia.org, By Can: The Coca-Cola CompanyPhoto: user:Jetijonez – Jetijonez (talk · contribs), Public Domain, https://en.wikipedia.org/w/index.php?curid=32684553
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Image 10 – wikipedia.org, By Eastman Kodak – http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Evolution_of_our_brand_logo.htm, Public Domain, https://commons.wikimedia.org/w/index.php?curid=55328013
Image 11 – wikipedia.org, By Joi Ito from Inbamura, Japan – Eric Schmidt, Sergey Brin and Larry Page, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=4083860
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Image 15 – wikipedia.org, By Unknown – Ohio Department for Natural Resources – see  (copied from n.wikipedia.org), Public Domain, https://commons.wikimedia.org/w/index.php?curid=1048454
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Getting started in business
When you are thinking of starting a new business, one of the first things you need to ask yourself is what business model your company will adopt. Your business model is your company’s blueprint for making a profit. It explains what product or service your company plans to sell, how you will market your product or service, how much your business will cost to run, and how your business will turn a profit.
The best business plan is the one that allows you to fulfill your clients needs at a reasonable cost, while still remaining true to your company values and objectives. Three good questions to ask yourself in the business model planning stage are:
- Do you have a unique value proposition that makes your product or service valuable?
- Who is your target market, and do they have a need for your product or service?
- What makes you different from your competitors? Will your business model be difficult to copy?
Without these essential elements, you don’t have a way of generating revenue for your business. Some other elements to ask yourself when selecting a business model include: cost structure, key metrics, resources, problem and solution, revenue model, revenue streams and profit margin.
Some of the most popular business models include the manufacturer model, which is utilized by Dell Computers and Hewlett-Packard. This business model sees a manufacturer convert raw materials into a product. Another popular business model is the retailer model. Retailers purchase goods from distributors and then sell them to the public. Stores such as Nordstrom and Target have seen great success in this space.
Even companies that are innovating the business world tend to adopt characteristics from more traditional models. For example, Netflix has transformed the way you watch shows and movies but their company essentially runs on the subscription business model. This model asks customers to pay a monthly fee in order to utilize the product or service. In the case of Netflix, you pay a monthly fee to access their app.
You should start writing your business model in the beginning stages of your business plan. This way, you answer some of the most important questions about your business right out of the gates, rather than realizing at the end of your planning stages that profitability is not an option.
There are twelve main business models for you to choose from. Once you’ve found one that fits your business needs, you can begin to adapt it and make it your own. The right business model for you depends entirely on what you are selling, how much it costs to produce, and who you plan to market it to.
If you don’t know where to start, the visual below details the main business models explained with coffee.
Let me know if you have any questions!
Hard From The Start: Which Industries Are Best For Female Entrepreneurs?
Equality in society is something which is always improving. Rights have steadily been becoming increasingly universal as time has gone by, with more and more people being afforded the same level of living standards. Of course, though, there are still some areas which are severely lacking.
The gender pay gap has been highlighted in media very frequently over the last few years, and what we really want to know – is the wage gap between men and women shrinking?
Gender Pay Gap
The gender wage or pay gap is the average difference in pay between men and women. There are a couple of primary reasons for the gap.
Why the pay gap?
Women have chosen to work less hours, they may choose to work part-time so they can work around the school drop off and pick up times. They also take maternity leave and may extend it longer than the standard number of weeks of ‘paid maternity leave’.
There is also another reason, and it’s not voluntary, discrimination in the workplace and the value of a female worker versus a male worker doing the same job. The good news is the gap is shrinking and while it exists from the shop floor to the boardroom, women are fighting back.
Some industries are more male centric and they have been harder to win around with equal pay for equal work. The good news is there is upwards movement for women in all roles in and saying this, what about the most critical positions out there? How many female entrepreneurs make it to executive levels, and which industries are best for this half of the population?
Females In Executive Roles
In 2018, Fortune 500’s companies list only featured 23 female chief executives. Dropping 25% from the previous year, it seems as though the number of women in high levels of business is dropping, though this may not be the case. Sheryl Sandberg is an excellent example of a COO at one of the world’s largest companies; Facebook. Having been at the company for more than ten years, she is living evidence that it is possible for women to achieve positions which men have traditionally held.
To get a good idea of where women seem to do best in this field, it’s best to take a test sample. In this case, we’re going to be looking at an organization which works towards equality in a range of fields, one of which is business.
Where Are The Women Executives?
You can find Involve’s top 100 Female Executives at list link. While this list doesn’t cover all of the women in business, it offers a good range of different people.
We’ve taken each of the women on the list and put them into one of eight categories; technology, finance, retail, infrastructure, politics/activism, business, health, and manufacturing. You can find the results below.
As you can see, finance and business are the clear leaders when it comes to fields with female executives. Technology doesn’t happen too close behind, though, and it’s good to see that so many types of business make a showing. It makes sense that finance is so prevalent here.
Financial companies make up a vast amount of the world’s trade, and you don’t tend to get a small one, making them all need their executives. Some of the companies on the list are massive, while others were started by the lady in question. M62 Vincis’ Nicci Take is an excellent example of this and is someone who pushes for equality in business.
Which Field Is Best For Women?
It’s hard to say which field is best for women, especially when you break it down like this. If you look at success as working for a large company, someone like Michele Evans could be a good source of inspiration, as she heads the $21 billion giant known as Lockheed Martin. This company makes all sorts of machines, with a heavy focus on those with military applications. This isn’t the sort of work a lot of people would associate with a woman, as war is a heavily male-dominated industry, but this shows that the world is getting better at recognizing merit over gender.
Home Based eCommerce: Solving the Storage Issue
How much do consumers spend online? According to a 2018 Omnichannel Buying Report, consumers spend a third ($1 in every $3) of their discretionary income online. While Amazon steals the show for the top seller, there are thousands upon thousands of home-based entrepreneurs behind those Amazon numbers. From skincare to books to clothing and other consumer goods, sellers and resellers are not only in the sales game they’re also in the inventory shipping and storage game.
The fact of the matter is, adding storage for an eCommerce business is a common problem that many online entrepreneurs face. Are you facing this issue? If so, don’t stress about renting storage units or renting commercial space if you don’t have the budget right now. If you take the time to make a plan for adding the right type of storage space to your home, you’ll avoid facing hefty storage fees month after month.
Storage Containers, and Lots of Them
The most affordable way to add additional storage to your home is also, thankfully, the easiest: DIY storage containers. If you have a closet that you’re not utilizing, you’d be surprised by how much room you can squeeze out of it just by A) organizing everything, and B) putting everything into a large, multi-tiered plastic storage container. You can find these both on the Internet and at any home supply or container store.
Organized storage containers will enable you to fit more items in the same-sized area, and you’ll also have easier access to inventory whenever you need it. This is the perfect choice for small eCommerce products that have high turnover rates, such as make-up, crafts, or other small niche products.
Convert and Enclose a Patio
Do you have a patio area on the exterior of your home that you don’t utilize? Perfect, you’ve got the makings of a storage room right outside your door.
Get quotes from a few local construction partners to convert and enclose the patio into a usable space. If the temperature for storing your inventory is important, be sure to get a quote for adding heat and AC. If you’re concerned about aesthetics or future use of the room, add windows to give the room a bit of additional lighting.
Once the patio is enclosed, you can follow traditional inventory storage advice or treat it as a garage space and organize accordingly. If you’re keeping resale value in mind as you make changes, Forbes offers a few tips to keep in mind for home improvements that boost value. Although the article doesn’t mention storage, the Mud Room and Smart Features concepts will ensure your investment yields a return.
No Basement? Look Up
Most homes have an attic or a crawl space that is accessible through pull-down stairs or an opening with a ladder. Before you consider this option, call in a handyman or contractor to evaluate the strength of the flooring.
You may have to reinforce the attic floor before you can use it to walk around or store items. There are two main reinforcement techniques available: sistering and engineered floor joists. Sistering involves installing newer, larger floor joists side by side with your existing ones. Engineered floor joists offer an increased level of structural reliability and as a bonus, you won’t have to worry about crowning, bowing or other related problems. When in doubt, call in a professional, as attic storage without proper reinforcement can be a hazard.
If you’re going to be converting your attic into storage, it’s probably best to use it for items that aren’t temperature sensitive. If the space is too good to pass up, you can look into adding extra insulation and heating/cooling options.
Invest in a Separate Building
If you absolutely need additional storage onsite but lack the space in your home, pre-engineered metal buildings are the most affordable way to go.
Even if you’ve only got a limited amount of land, you may still have room for this option. Steel buildings come in a variety of shapes and sizes with many custom options. Prefabricated metal buildings are erected very quickly and can solve your inventory storage problems right away. As an aside, if you require storage for large items, you can also experiment with triple roof structures, carports for covered outdoor work areas, or combinations of the two, depending on your needs.
Regardless of which onsite storage option you choose to explore, it’s clear that you have many options to help you manage growing inventory without paying storage fees to a third party facility. All of these options will add value to your home should you decide to move in the future.
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