We’re living in the age of ‘virtual’ everything so how vital is digital marketing is to the success of your business? Software developers focus their efforts on marketing tools for SEO, content, social media, email and more.
First, build effective digital marketing campaigns that leverage what you know about your customers. Never stop creating unique targeted content on your blog, and in posts on your social profiles. With it, you can use some of the most powerful digital marketing tools to take your business to the next level in the minds of your targeted customers. To help you choose the right solutions, consider these five software solutions.
Snatchbot allows you to develop custom chatbots to deliver unique and relevant content to your audience through a wide variety of interactions. Bots can be developed for any platform and used to answer questions or deliver updates. Perhaps best of all, you don’t need to know a thing about programming to use the software. Chatbots also use AI and machine learning to accelerate data capture and enhance the customer experience.
Power BI is an analytics tool that allows you to obtain valuable insights regarding the performance of just about any process that goes on in your business. This Microsoft-developed platform generates a custom, interactive reports based on the data you want to see, including how well your marketing campaigns are performing and the profit they render.
With Microsoft’s AI integrated into the software, it can automatically prepare, analyze and present relevant data based on your input. That said, it’s not the only one of its kind on the market. This marketing dashboard comparison on The Ecommerce Manager can help you identify the best solution based on the needs of your business.
While important, keeping up with your audience on social media can be a time-consuming process. Tools such as SocialPilot aim to make things easier by allowing you to manage mentions, schedule posts and engage with prospects across different networks from a single platform. Never again will you need hours every day to remain relevant and engaged with your followers on social media with this handy dashboard feature.
Even in 2020, email marketing has incredible ROI potential and therefore it should remain a key component of any company’s digital marketing strategy. Campaign Monitor offers a versatile set of tools that will help you make the most out of every email you send. This email service provider’s software also includes an email template generator and the ability to create your custom email templates.
There’s also the visual journey designer, which helps you put together more timely emails that’ll engage your audience and drive conversions. Campaign Monitor’s smart segments help you put together targeted elements that are tailored to your customers’ interests, and with the simple drag-and-drop interface, anyone can pull it off. This is quite a feat given its software that drives all plug and play options yet you can be a novice using the visual view to give your marketing emails that professional look and feel.
Ahrefs serves as an “all-in-one” solution for your SEO operations. The software contains a plethora of features, including a powerful keyword research tool with the largest keyword database in the industry. There are also a variety of analytics features, and some are unique to Ahrefs, such as the ability to see how your pages rank in search engines for particular keywords.
While there are many more small business tools you can use too consider implementing these proven solutions to help you pull off an expert digital marketing strategy for 2020 and beyond. In doing so, you can rest assured that your marketing efforts will help you reach your goals for many months to come.