The world is not what it used to be thirty, twenty, or even two years ago. Globalization has led to the increase in the number of companies competing with each on the planetary scale. Some of those are multinationals with lavish budgets and tremendous opportunities for advertising and marketing. They can afford to sign contracts with the most famous and successful people from the world of sports, arts, or show business. Their ads and commercials are everywhere starting from national TV channels and ending with big boards along country roads. But what about smaller companies with ambitions to dominate the market some day? How can they promote their goods and services to a wider audience with their limited funds? The answer is: go online.
There are numerous web resources that can be used for business promotion. Many of them are completely free or take a comparatively small commission for letting business owners place links to their blogs or websites.
Here is a review of some of the top websites that will definitely ensure your small business grows big in 2018 with their pros and cons.
One of the giants of Internet marketing with billions of users in every corner of the Earth, this website can be described as “DIY marketing” resource. Anyone can create their own channel here and use if for promoting their business by attracting new subscribers. If the videos you publish on YouTube are of high quality or made by professionals, the chance to draw more users to your channel is higher and so are your business prospects. Apart from having your own YouTube channel, you may ask other users to drop a word about your company in their video blogs and either pay them for that or thank them by telling your own viewers about their channels.
There are a few negative aspects of placing your ads on YouTube, though. One of them is that anyone can leave comments to the videos you publish. Unfortunately, not all of those can be favorable. As a result, your business reputation may suffer, and your potential customers may opt for one of your competitors. Another issue with this website is that no one can guarantee that your entertaining, high-quality video will appeal to consumers and they will rush to buy your products. Even if you use the paid services offered here, you may end up with just a few dozen views, which is nothing at all.
On the whole, however, YouTube is well worth trying: By investing almost nothing you still have a chance to put your business in focus on the global scale.
This website is good for promoting contractors and small companies dealing with plumbing, interior or landscape design, and others. With standard features that many sites serving the same purpose have, Porch offers its users something unique as well. Homeowners and contractors can discuss various matters via a special social function. Users can also view the history of the work performed in a particular location. After signing up, homeowners can describe what type of work they need to be done on their property, specify a time frame (from a few days to a whole year), inform contractors of the compensation for their services, and attach photos or videos to their post. Once a local contractor gets a message about a project, they email or phone the homeowner and talk over the details with them. Using the site is absolutely free for anyone who needs services.
However, contractors pay for the kind of services they are going to provide, and that is not always a low price, yet, on the contrary. That’s the reason why along with many positive aspects, Porch.com is not universally praised. Some contractors have been disappointed by the fact that they paid for the leads quite a round sum of money and still did not get the job. If you decide to use this website for your business promotion, make sure that the game is worth the candle and you will get a good return on investment.
If you are a small business owner, you will definitely find this resource useful. Once you become a registered user, your business listing will be updated in the Manta directory no later than 24 hours after signing up. Besides, you will see your company advertised on the home page of Manta.com. All of that contributes to a better Internet visibility of your business. Everyone in search of products or services that your company offers will instantly find a link to your website through Manta’s search engine mechanism. Among the services that small business owners can count on at Manta is assistance in the organization GoogleAdWords campaigns and a dedicated professional marketer who provides consultations on the most effective ways of business promotion online. Additionally, the website guarantees that your business will be listed in over 70 online directories.
One complaint about Manta has been that once you have used their paid services and want to cancel your subscription plan, you will have a hard time doing that.
This is another valuable resource for local contractors. The main difference between HireRush.com and similar websites, though, is the emphasis on the long-term collaboration with service providers and the maximum attention paid to “a small guy” who works on their own with little or no support in contrast to big companies with money to splash. Besides, there are a lot of small and mid-size companies registered which successfully increase their revenue with numerous inbound features such as business phone number, personal page or website, refund system, and 24/7 support. For customers it’s convenient as the range of work types that users can find at the website is wide. It is not limited to home improvement or fashion&beauty services, but also includes legal advice, tax preparation, veterinary services, and many others. As Porch, HireRush also has its convenient chat for customers and providers so that have their own space for private communication.
Though HireRush covers the whole territory of the United States, it cannot boast having lots of leads, which is probably its major drawback. However, residents of all states and cities can use the services offered here, and there has been considerable expansion progress over the past couple of months.
5. Google My Business
Have you ever noticed a well-organized listing of companies offered to you every time you search for a certain business on Google? Using this feature, you can find out about the opening hours of any company included in this list, its precise location on Google Maps, as well as its phone, email, or any other contact methods. You can promote your business this way, too. All you need to do is specify all the information Google My Business needs. Later, you can change this data if, for example, you have changed your office location.
Note, however, that this service is not available in all countries. After creating your own account, find out if residents of your country can use Google My Business.
Even if your budget doesn’t allow your company to launch an all-conquering marketing campaign, you can still efficiently promote your business online using the websites described above. Then, you can gradually build your customer base and look ahead to new horizons.
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