Do you feel like your drowning in marketing strategies that everyone says work but even with your best effort to try a lot of them, you’re still not really making any headway? You’re not alone.
Attempting take on nearly everything you’re told works and giving equal time and investment to too many tasks will see you left ragged without the results to show for it. Digital marketing does need to provide an acceptable ROI, so we recommend putting in place a foundation of actions that always work to channel visitors to your website.
Targeted marketing does make sense however if we overdo it the strategy can actually reduce our sales funnel providing fewer prospects for the sales team. To boost visits to your website you want to avoid the trap of focusing just on your targeted audience.
Here is our ‘one size fits all’ approach to marketing, or what we call the digital marketing foundation from which all other strategies are added and removed as and when required.
These marketing strategies are perfect for the start-up business and the time-poor among us.
A combination of targeted and far-reaching strategies mostly online i.e. digital marketing works as a solid foundation for businesses of any size. Remember all marketing is about filling the sales funnel so you want to do these tasks continuously.
You’ve got a website and it has a blog. Now it’s over to you to publish regular content on it. A daily post is ideal. Keep to a plan on the type of content you put on your blog. Make sure it’s not homogenised and thus will become too predictable and lose the interest of your visitors.
Make sure the blog content is high quality and a true reflection of your brand. different types of content relevant to your website visitors.
Blog Content Types
- Videos – share videos and provide commentary on why they interest you and are relevant to your blog visitors. Also, create your own videos, it’s fun however make sure they are professional and in a style that has a positive impact on the perception of your business.
- Articles – write or get written by copywriters articles on topics that work in well with your business and what it provides. Sharing knowledge, tips, and at some level educating your visitors will keep their interest even if they are not yet customers. Returning visitors to your blog will increase the page views of your website which is core measurement for marketing.
- News & Views – Standing out among your peers sharing your views on what’s going on in your industry can be risky but very rewarding when it’s done well. Become a subject matter expert and then be invited to participate in the creation of news items that end up on higher ranking websites. This strategy is sure to increase your website visitors.
A regular eNewsletter is an email marketing initiative that’s a must do for all businesses. It’s common knowledge that email marketing is a low cost and high return marketing and sales strategy.
Your newsletter with interesting content that includes links to your website is sure to deliver a spike in visits.
Plus you don’t have to spend hours creating the content for each newsletter as you’ve already got it on your blog so use it as the basis of each newsletter edition. You can also include a targeted message and special promotion in the newsletter for your email subscribers to improve engagement (opens and clicks).
Some say Facebook is the Internet and it can seem that way as you can do so much on that platform include run a business. However, there are a few other social media platforms that offer lots of opportunities too. With social media, you need to know what you want to achieve from it, as time spent on it can chew up a lot of time and resources which is not good for the time poor business owner.
Social Media Plan
Create a plan for each platform you which to have a business presence on, including LinkedIn, Instagram, Twitter, Facebook and many more. In your plan, state your goals, time and investment. Stick to the plan, you can change it but it’s important to use it to keep you on track.
Share your blogs posts with your social media followers and also share news, videos that reside on other sites too. View the analytics of engagement to see how well received your posts are with your followers. This is trial and error, so don’t be disappointed when some posts are not getting the engagement you want. Be open to the feedback and change what you post and share to get a response from your followers.
Three fail-safe digital marketing strategies that should form the foundation of all other digital marketing. Commit time and investment to your blog, email marketing and social media presence and then add and remove shorter campaigns that may include SMM, or google advertising.
How To Keep Your Customers Happy
The number one task for any successful business is to keep its customers satisfied with the products and service insofar as they remain loyal and recommend your business when the opportunity arises.
Of course, you also want your clients to continue to buy from you and this is known as ‘repeat business’. It’s not only easier to sell to an existing customer, but it’s also cheaper too. However, the cost of sale gap for a repeat customer versus a new customer is closing and is now just 5%. It costs just 5% more to get the new customer and this is due to the challenge of retaining business from repeat customers.
With attention spans getting shorter and more information available at consumers fingertips, you have to find new ways to keep your customers interested and engaged with your business. That might mean you need to look into a wide-ranging marketing suite that ticks more engagement boxes and reaches clients in more places particular online including social media sites.
Forgetting to send out an email marketing message or posting a product review on your social media profile can be costly to your sales pipeline hence using a marketing system that’s failsafe in getting tasks done.
What’s working for businesses is human nature and how most of us don’t like change, therefore we’re more likely to want to stick with the same company or brand because it’s familiar and we know what to expect from it. There will still be client fall off i.e. a rate of attrition where customers just don’t buy from your business any longer.
Therefore you need to work hard on customer retention and make it worth your customers’ time and effort to stick with your business. Reverting back to basics with customer interaction is key to your success in retaining customer loyalty. Consider implementing some of the tips listed below.
Make Interactions Easy
If your customers want to interact with you, then it should be an easy task. There are many ways to make interactions easy, and having a marketing suite is your best option. Sending out re-purchase emails, selling from landing pages, using social sharing for brand awareness, and creating drip campaigns, among others, is a great way to keep customers engaged and make it easy to interact with your business.
Data has become a considerable part of the eCommerce world, and you can use it to your advantage in many ways. It helps you create campaigns that are targeted to your ideal audience, and it helps you understand customer buying patterns. You can also use it to your advantage to create a personal experience for your customers.
One of the things that keep customers loyal and happy is knowing that they are valued and appreciated. If they feel like a faceless individual and believe you only care about their money, they will find another business to buy from. However, when you use their personal information they share to create personalized product recommendations or messages, you are letting them know that you appreciate them and their business.
Think Beyond Reward Points
Reward points can be a great way to make customers happy and loyal, but there are other ways to accomplish this goal as well that don’t require discounts or monetary incentives. If you want to reward your most loyal customers and make them happy, then you might consider inviting them to have a first look at new products or inviting them to special events. Remember, the goal is to make them feel special and valued. Earning points is something that any customer can do, so it’s beneficial to your business to develop a reward system for your most loyal customers that sets them apart from the rest.
You took the time and effort to develop the relationship you have with your customers, and you should continue to find ways to make them happy. The happier they are, the more loyal they will become to your brand. With the right plan in place, you’ll be able to keep customers for life.
How To Hold The Perfect Outdoor Business Event
Hosting an event is a great way to thank your customers and supporters, promote your business and also build up your brand. While small-scale events may lend themselves more to an intimate indoor venue, large-scale events such as product or campaign launches can have even more impact when they’re held outdoors.
A well-planned outdoor event can create a sense of conviviality as well as lend weight to what you have to say or show, especially when you plan the design of the venue to show off the surrounding environment. Here are three considerations to take on board to ensure that your outdoor event runs smoothly from start to finish.
Find the Perfect Venue
Outdoor events can be used to great effect for a number of business scenarios: as a way of announcing a grand new product or service, as an adjunct to a conference, as a way of saying thank you to your employees and loyal clients, or as a way of introducing your business to potential new clients.
To have the maximum impact, you need a great venue, but to find one that’s ideal, you have to consider what will be needed. Will you need a place that’s easy to reach by transport, public or private, or will you be prioritizing somewhere with an outstanding backdrop? Will your outdoor venue still provide access to all the facilities those in attendance will need? Of course, cost considerations will also be important, so be sure to find the total costs involved before committing to a venue.
Consider the Weather
An outdoor business event is perfectly suited to summer or early autumn, but even at these times our weather can never be taken for granted. Having an accurate prediction of the weather to come will allow you to make any necessary amendments, ensuring that the event remains a success whether the sun shines or the rain pours.
Preparation is key and that’s why event planners and businesses of all kinds can benefit from the Weather API solutions using JSON Weather technology. They provide a vast range of accurate weather data, including real time information, 14-day forecasts, and historic weather details.
With all this and more, you’ll be able to predict the weather on the event day with more precision than you thought possible.
Have a Contingency Plan
The latest weather prediction technology can help you when it comes to that particular element, but there will still be a number of variables that could come into play. When planning the event, it’s important to consider all the things that could possibly change at the last minute, so it could be useful to have numbers for alternative caterers in the area, for example, or back up power generators and lighting.
You may never need these contingency plans, but having them in place can take a weight off your mind. With an accurate idea of what the weather will bring, a great venue and a well thought out contingency plan, you have all you need for a perfect outdoor business event.
Your budget will dictate what style and size of the event. Do your research online and also ask around for quotes from a few suppliers of venues, catering, and marketing. Your event will need professional artwork to show off your brand and your products. If your event includes a meal you may also need place names too. Plus you’ll need to market it online with branded images and content for your email and social media marketing.
A successful event can be one of the best marketing tools you have, as well as being a fun and memorable day for all involved. Of course, you may not quite be ready to host your own event especially if your business is a startup or small online business with a global audience so your step into hosting events may be either joint ventures with other businesses or just as an event participant with a stand.
As the saying goes: action speaks louder than words so just getting out there and representing your business with a face to face audience is a great starting point. Plus when you attend other events you’ll get to witness from the sidelines what’s required to host a professional outdoor event.
How A Valet Service Makes Your Corporate Event Stand Out
Who doesn’t like a good corporate event! Attendees and hosts enjoy the value of work-related gatherings.
With all the focus on online marketing, the traditional bringing together of your staff and customers provides more sales, stronger working relationships and fun. Remember 95% of decisions are based on emotion, therefore, you want to make sure your attendees have a favourable experience at your business event.
If you are in charge of putting on an event for your business, preparation is the key. Learn from event organisers. Start the process early so you can handle the tasks and challenges along the way. Commencing a year out from the event is wise and will help you manage the workload and stress.
There the usual items every party needs including food, beverages, seating, climate-control, lavatories, music and entertainment. But there will be more customised requirements particular to the theme of your event. Plus you’ll want to surprise your guests with a treat that will make them more comfortable and your business revered.
One way you can impress your guest from the outset is to use a a professional valet service.
First impressions count the most, and while you’re on tenterhooks as your event gets underway, your attendees are equally apprehensive when they arrive at an event. Finding a park is their initial concern and for you as the organiser parking for a large procession of people can be a logistical nightmare.
If you haven’t considered bringing on a valet, here are five reasons you should contact an expert valet company for your big event.
5 Pros For Using A Valet Service
1. Shorten Attendees Journey
If you have dancing planned, you will want people on that dance floor. If there’s one thing that kills the dance party it’s a mile-long walk in high heels from the parking spaces to the event venue. Skip the march from the car to the dance floor and the blisters that come with it by having your guest drive straight up to the entrance. Their feet will thank you.
2. Remember The Weather
Just as a valet keeps feet ready for dancing, it also keeps dresses, shirts, slacks and brows sweat-free. Nothing soaks clothes like walking in the hot sun, or worse, the pouring rain. With valet, your guests will arrive fresh, dry and ready to cut-loose with you. In the unfortunate event of rain, imagine how thankful your guests will be that you thought of them.
3. A Touch Of Class
Valet service will show your guest how important your event is to you. They will feel important, appreciated and valued. The entire feel of the event will get a jolt of sophistication. This is a great way to make a fantastic first impression on your superiors and add to the wonderful experience they will most certainly have.
4. Peace of Mind
The odds of an incident involving theft or property damage are probably slim. However, if your event is in an urban or suburban area, guests might feel reluctant to leave their cars for too long. A valet service provides a layer of protection against vandalism and break-ins. Guests will have the peace-of-mind that their vehicle and what’s inside will be looked after while they ease up and enjoy the festivities.
5. A New Norm
Parking and the logistics should be furthest from your mind on the event day.
Plus with technology disruption in the auto industry, the car parking service is a growth industry.
The growing need for space-saving high rise parking buildings that rely on expert parking skills and now mostly automated car stacking and retrieval systems. Parking your car will become a skill you and your guests will no longer need. Your event attendees will be comfortable using your valet parking service and your business will reap the rewards with guests arriving fresh for the party.
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