Do you feel like your drowning in marketing strategies that everyone says work but even with your best effort to try a lot of them, you’re still not really making any headway? You’re not alone.
Attempting take on nearly everything you’re told works and giving equal time and investment to too many tasks will see you left ragged without the results to show for it. Digital marketing does need to provide an acceptable ROI, so we recommend putting in place a foundation of actions that always work to channel visitors to your website.
Targeted marketing does make sense however if we overdo it the strategy can actually reduce our sales funnel providing fewer prospects for the sales team. To boost visits to your website you want to avoid the trap of focusing just on your targeted audience.
Here is our ‘one size fits all’ approach to marketing, or what we call the digital marketing foundation from which all other strategies are added and removed as and when required.
These marketing strategies are perfect for the start-up business and the time-poor among us.
A combination of targeted and far-reaching strategies mostly online i.e. digital marketing works as a solid foundation for businesses of any size. Remember all marketing is about filling the sales funnel so you want to do these tasks continuously.
You’ve got a website and it has a blog. Now it’s over to you to publish regular content on it. A daily post is ideal. Keep to a plan on the type of content you put on your blog. Make sure it’s not homogenised and thus will become too predictable and lose the interest of your visitors.
Make sure the blog content is high quality and a true reflection of your brand. different types of content relevant to your website visitors.
Blog Content Types
- Videos – share videos and provide commentary on why they interest you and are relevant to your blog visitors. Also, create your own videos, it’s fun however make sure they are professional and in a style that has a positive impact on the perception of your business.
- Articles – write or get written by copywriters articles on topics that work in well with your business and what it provides. Sharing knowledge, tips, and at some level educating your visitors will keep their interest even if they are not yet customers. Returning visitors to your blog will increase the page views of your website which is core measurement for marketing.
- News & Views – Standing out among your peers sharing your views on what’s going on in your industry can be risky but very rewarding when it’s done well. Become a subject matter expert and then be invited to participate in the creation of news items that end up on higher ranking websites. This strategy is sure to increase your website visitors.
A regular eNewsletter is an email marketing initiative that’s a must do for all businesses. It’s common knowledge that email marketing is a low cost and high return marketing and sales strategy.
Your newsletter with interesting content that includes links to your website is sure to deliver a spike in visits.
Plus you don’t have to spend hours creating the content for each newsletter as you’ve already got it on your blog so use it as the basis of each newsletter edition. You can also include a targeted message and special promotion in the newsletter for your email subscribers to improve engagement (opens and clicks).
Some say Facebook is the Internet and it can seem that way as you can do so much on that platform include run a business. However, there are a few other social media platforms that offer lots of opportunities too. With social media, you need to know what you want to achieve from it, as time spent on it can chew up a lot of time and resources which is not good for the time poor business owner.
Social Media Plan
Create a plan for each platform you which to have a business presence on, including LinkedIn, Instagram, Twitter, Facebook and many more. In your plan, state your goals, time and investment. Stick to the plan, you can change it but it’s important to use it to keep you on track.
Share your blogs posts with your social media followers and also share news, videos that reside on other sites too. View the analytics of engagement to see how well received your posts are with your followers. This is trial and error, so don’t be disappointed when some posts are not getting the engagement you want. Be open to the feedback and change what you post and share to get a response from your followers.
Three fail-safe digital marketing strategies that should form the foundation of all other digital marketing. Commit time and investment to your blog, email marketing and social media presence and then add and remove shorter campaigns that may include SMM, or google advertising.
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