Ecommerce refers to any form of business transaction made online. One famous example is online shopping, defined as buying and selling of goods via the internet on any device. For many people, it has been their preferred way to shop because you won’t have to go to the store instead just get your mobile device and browse your social media sites for the things you want and have it delivered right at your door. Here are the things you need to know when you’re planning to start an ecommerce business.
Marketing is Vital
Marketing is one of the core aspects of any business that shouldn’t be overlooked. There are plenty of e-commerce businesses which have great products and beautiful websites that fail because they do not know how to market their product and they can’t attract people to the store. To prevent this, you should choose the right marketing campaigns and produce the perfect ecommerce copywriting. It is essential that you devise marketing campaigns on different channels which you can use to grow your store which will generate traffic and potential customers to your online store.
Integrate Social Media Sites
With over a million daily active users, Facebook, Instagram, Twitter and other social applications around can help you connect with consumers, influencers, and brands. These social media applications remain a viable platform for social media and e-commerce marketing. Engage with your audience and followers by trying to run a contest or going behind the scenes to showcase your product development process. Add or upload photos of your products to give your followers a direct path to purchase, which is vital for increasing your online sales. When posting products online, try to provide the pieces of information like the cost and availability, and for clothes the available sizes, colors, and designs. Providing this info make it easy for your customer to get what they want.
Providing Customer Service Is High Priority
Look after your customers by providing a high level of customer service. By doing this, you’re setting your business up for success. Be fair and sincere with your customers to leave a lasting impression on them, and they will be more inclined to buy from your store again. Not all e-commerce entrepreneurs provide excellent customer service, but it’s as critical the way you treat your customers as you do with the way you handle your business. Personalize customer service interactions that will make your customers feel valued; tailor your responses to your customer’s issue so that they’ll know that you care about them and that you’re working to solve their problem.
Be Open to Mistakes
Mistakes always happen, and it’s still best to be transparent with your customers when you made a mistake instead of lying or sugar-coating it. Being honest and open with your customers lets them know that you’re a genuine business person and they’ll appreciate it when you keep them informed of any issues regarding their orders. One main problem which you’ll encounter when shipping your products to customers is late or lost deliveries. There are many reasons why a delivery could arrive later than expected, and the best way to reconcile for this is always to keep your customers in the loop.
Pick the Right Audience
Target your message to the right people to ensure that your marketing campaigns will be successful. It may take some time before you truly understand who your audience is, but you’ll likely have an idea from the products which you are selling. When you’ve gained more knowledge about your audience, you can refine your campaigns to be more effective for your specific audience. Once someone becomes your customer, you should continue to engage them and nurture them. By doing this, you’ll have successful customers that you can use for testimonials and case studies, you’ll receive glowing reviews about your product, and you’ll have the power of word-of-mouth marketing behind you as you turn your customers into fans.
Aim For Good Reviews
Customer reviews are an honest review of your product and how it worked out for your customers. Reviews serve as a marketing tool for you because they include mentions of your product and frequently do the selling for you because people will think that when your product worked for your customers, then it might work for them too. Encourage your customers to leave reviews whenever you can on their experience from ordering to shipping, receiving and upon the usage of the product. You could also use customer testimonials to get the word out on how great your product is. Testimonials are primarily tailored review because they are typically produced from interviews where you can ask specific questions like the ease of the buying process, the level of customer support, and frictionless delivery and setup methods.
Pick Your Products Wisely
E-commerce business thrives when you sell high-quality products at an affordable price. Before you start, decide on the types of products you are going to sell and where you’ll be sourcing them from. Take some time to brainstorm some of your ideas and decide which product you believe is best for your ecommerce store. In choosing your product, check out potential competitors and see if they’re selling the product you would want. If they are, you know that your product will be marketable and what you will do next is to think about how to make your product inventory better than theirs. Lastly, decide which countries produce the most sense for you to source your products from. Some countries offer a relatively cheap product but the delivery time may take a little while, and some products will arrive faster, but the price tag will also be higher.
Global Market and Around-the-clock availability
A geographical area will always limit a physical store; it can serve, but an online store or any other type of e-commerce business has the whole world as its market. Another great benefit of trading online is that it is always open. Unrestricted by the working hours, the e-commerce business is a convenient and immediately available option that can serve customers 24/7/365.
Alex Lopez is a content writer who concentrates on SEO, content marketing, and travel tips. She mostly writes for Creative Working Playground SEO Copy writing. She likes to relax most of the day while reading her favorite books or she usually plays around with her dog. She also loves to explore the outdoors like the beach, falls, or forests.
How To Keep Your Customers Happy
The number one task for any successful business is to keep its customers satisfied with the products and service insofar as they remain loyal and recommend your business when the opportunity arises.
Of course, you also want your clients to continue to buy from you and this is known as ‘repeat business’. It’s not only easier to sell to an existing customer, but it’s also cheaper too. However, the cost of sale gap for a repeat customer versus a new customer is closing and is now just 5%. It costs just 5% more to get the new customer and this is due to the challenge of retaining business from repeat customers.
With attention spans getting shorter and more information available at consumers fingertips, you have to find new ways to keep your customers interested and engaged with your business. That might mean you need to look into a wide-ranging marketing suite that ticks more engagement boxes and reaches clients in more places particular online including social media sites.
Forgetting to send out an email marketing message or posting a product review on your social media profile can be costly to your sales pipeline hence using a marketing system that’s failsafe in getting tasks done.
What’s working for businesses is human nature and how most of us don’t like change, therefore we’re more likely to want to stick with the same company or brand because it’s familiar and we know what to expect from it. There will still be client fall off i.e. a rate of attrition where customers just don’t buy from your business any longer.
Therefore you need to work hard on customer retention and make it worth your customers’ time and effort to stick with your business. Reverting back to basics with customer interaction is key to your success in retaining customer loyalty. Consider implementing some of the tips listed below.
Make Interactions Easy
If your customers want to interact with you, then it should be an easy task. There are many ways to make interactions easy, and having a marketing suite is your best option. Sending out re-purchase emails, selling from landing pages, using social sharing for brand awareness, and creating drip campaigns, among others, is a great way to keep customers engaged and make it easy to interact with your business.
Data has become a considerable part of the eCommerce world, and you can use it to your advantage in many ways. It helps you create campaigns that are targeted to your ideal audience, and it helps you understand customer buying patterns. You can also use it to your advantage to create a personal experience for your customers.
One of the things that keep customers loyal and happy is knowing that they are valued and appreciated. If they feel like a faceless individual and believe you only care about their money, they will find another business to buy from. However, when you use their personal information they share to create personalized product recommendations or messages, you are letting them know that you appreciate them and their business.
Think Beyond Reward Points
Reward points can be a great way to make customers happy and loyal, but there are other ways to accomplish this goal as well that don’t require discounts or monetary incentives. If you want to reward your most loyal customers and make them happy, then you might consider inviting them to have a first look at new products or inviting them to special events. Remember, the goal is to make them feel special and valued. Earning points is something that any customer can do, so it’s beneficial to your business to develop a reward system for your most loyal customers that sets them apart from the rest.
You took the time and effort to develop the relationship you have with your customers, and you should continue to find ways to make them happy. The happier they are, the more loyal they will become to your brand. With the right plan in place, you’ll be able to keep customers for life.
How To Hold The Perfect Outdoor Business Event
Hosting an event is a great way to thank your customers and supporters, promote your business and also build up your brand. While small-scale events may lend themselves more to an intimate indoor venue, large-scale events such as product or campaign launches can have even more impact when they’re held outdoors.
A well-planned outdoor event can create a sense of conviviality as well as lend weight to what you have to say or show, especially when you plan the design of the venue to show off the surrounding environment. Here are three considerations to take on board to ensure that your outdoor event runs smoothly from start to finish.
Find the Perfect Venue
Outdoor events can be used to great effect for a number of business scenarios: as a way of announcing a grand new product or service, as an adjunct to a conference, as a way of saying thank you to your employees and loyal clients, or as a way of introducing your business to potential new clients.
To have the maximum impact, you need a great venue, but to find one that’s ideal, you have to consider what will be needed. Will you need a place that’s easy to reach by transport, public or private, or will you be prioritizing somewhere with an outstanding backdrop? Will your outdoor venue still provide access to all the facilities those in attendance will need? Of course, cost considerations will also be important, so be sure to find the total costs involved before committing to a venue.
Consider the Weather
An outdoor business event is perfectly suited to summer or early autumn, but even at these times our weather can never be taken for granted. Having an accurate prediction of the weather to come will allow you to make any necessary amendments, ensuring that the event remains a success whether the sun shines or the rain pours.
Preparation is key and that’s why event planners and businesses of all kinds can benefit from the Weather API solutions using JSON Weather technology. They provide a vast range of accurate weather data, including real time information, 14-day forecasts, and historic weather details.
With all this and more, you’ll be able to predict the weather on the event day with more precision than you thought possible.
Have a Contingency Plan
The latest weather prediction technology can help you when it comes to that particular element, but there will still be a number of variables that could come into play. When planning the event, it’s important to consider all the things that could possibly change at the last minute, so it could be useful to have numbers for alternative caterers in the area, for example, or back up power generators and lighting.
You may never need these contingency plans, but having them in place can take a weight off your mind. With an accurate idea of what the weather will bring, a great venue and a well thought out contingency plan, you have all you need for a perfect outdoor business event.
Your budget will dictate what style and size of the event. Do your research online and also ask around for quotes from a few suppliers of venues, catering, and marketing. Your event will need professional artwork to show off your brand and your products. If your event includes a meal you may also need place names too. Plus you’ll need to market it online with branded images and content for your email and social media marketing.
A successful event can be one of the best marketing tools you have, as well as being a fun and memorable day for all involved. Of course, you may not quite be ready to host your own event especially if your business is a startup or small online business with a global audience so your step into hosting events may be either joint ventures with other businesses or just as an event participant with a stand.
As the saying goes: action speaks louder than words so just getting out there and representing your business with a face to face audience is a great starting point. Plus when you attend other events you’ll get to witness from the sidelines what’s required to host a professional outdoor event.
How A Valet Service Makes Your Corporate Event Stand Out
Who doesn’t like a good corporate event! Attendees and hosts enjoy the value of work-related gatherings.
With all the focus on online marketing, the traditional bringing together of your staff and customers provides more sales, stronger working relationships and fun. Remember 95% of decisions are based on emotion, therefore, you want to make sure your attendees have a favourable experience at your business event.
If you are in charge of putting on an event for your business, preparation is the key. Learn from event organisers. Start the process early so you can handle the tasks and challenges along the way. Commencing a year out from the event is wise and will help you manage the workload and stress.
There the usual items every party needs including food, beverages, seating, climate-control, lavatories, music and entertainment. But there will be more customised requirements particular to the theme of your event. Plus you’ll want to surprise your guests with a treat that will make them more comfortable and your business revered.
One way you can impress your guest from the outset is to use a a professional valet service.
First impressions count the most, and while you’re on tenterhooks as your event gets underway, your attendees are equally apprehensive when they arrive at an event. Finding a park is their initial concern and for you as the organiser parking for a large procession of people can be a logistical nightmare.
If you haven’t considered bringing on a valet, here are five reasons you should contact an expert valet company for your big event.
5 Pros For Using A Valet Service
1. Shorten Attendees Journey
If you have dancing planned, you will want people on that dance floor. If there’s one thing that kills the dance party it’s a mile-long walk in high heels from the parking spaces to the event venue. Skip the march from the car to the dance floor and the blisters that come with it by having your guest drive straight up to the entrance. Their feet will thank you.
2. Remember The Weather
Just as a valet keeps feet ready for dancing, it also keeps dresses, shirts, slacks and brows sweat-free. Nothing soaks clothes like walking in the hot sun, or worse, the pouring rain. With valet, your guests will arrive fresh, dry and ready to cut-loose with you. In the unfortunate event of rain, imagine how thankful your guests will be that you thought of them.
3. A Touch Of Class
Valet service will show your guest how important your event is to you. They will feel important, appreciated and valued. The entire feel of the event will get a jolt of sophistication. This is a great way to make a fantastic first impression on your superiors and add to the wonderful experience they will most certainly have.
4. Peace of Mind
The odds of an incident involving theft or property damage are probably slim. However, if your event is in an urban or suburban area, guests might feel reluctant to leave their cars for too long. A valet service provides a layer of protection against vandalism and break-ins. Guests will have the peace-of-mind that their vehicle and what’s inside will be looked after while they ease up and enjoy the festivities.
5. A New Norm
Parking and the logistics should be furthest from your mind on the event day.
Plus with technology disruption in the auto industry, the car parking service is a growth industry.
The growing need for space-saving high rise parking buildings that rely on expert parking skills and now mostly automated car stacking and retrieval systems. Parking your car will become a skill you and your guests will no longer need. Your event attendees will be comfortable using your valet parking service and your business will reap the rewards with guests arriving fresh for the party.
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