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Lead Generation Tips to Grow your Business

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What could be better than checking your email on a Monday morning and finding that your inbox is flooded with ‘qualified leads’. Certainly, that sounds like a perfect day in the business.

The good news is your business can also enjoy a steady stream of leads consistently but for this, you need to keep pace with the changing demands and needs of the online marketing.

Here are 5 ultimate lead generation hacks that can grow your business in abundance

1. Personalized Marketing Campaigns – As per a recent report by Econsultancy, over 52% of digital marketers stated that personalized content is fundamental to your online strategy. In an age of information overload, personalized campaigns are the best way to reach your target audience. Personalized marketing campaigns are all about connecting with your customers as an individual and showing them what your business has to offer.

From emails to content, to ads and offers everything needs to be in sync with the interests of your customers. With personalized campaigns, you can connect with your audience on a deeper level from initial engagement to conversions. When people get personalized experience, they feel special and are more likely to return.

2. Optimized Lead Generation Form-Your lead form is the first gateway that your customers get through, and to turn them into conversions, you need a well-optimized lead form in place. Your lead forms play an important role in making or breaking your conversion efforts. Lead form optimization has helped so many companies drive revenue.

For example, Expedia gained $12 million profit just by removing one field from their form. When they realized, the field ‘company name’ was causing confusion among customers, they deleted the field, and they experienced an instant increase in the revenue.

Here are some quick tips to optimize your lead generation form:

  • Let your Lead Generation Form be Short- Are there too many fields in your form?Let’s agree, no one like filling long forms with so many questions. If your form is too long and lengthy, half of the people may leave in between. Make sure your forms are short and simple to fill. So, keep the fields limited.
  • Form Placement-The other thing to consider about your lead generation form is where it is placed such as above the fold or below the fold? Let’s dive deep in this point.
  • Above the fold- Let your form be above the fold on your landing page. In Above the fold form, a visitor does not need to scroll down on the page to see the form or grab the offer if any. It has been observed, lead generation forms above the fold are more compelling and give better conversion rates. Forms are more visible & direct in this option.
  • For instance- Tom’s Planner ( a web-based project planning software) experimented by placing their sign up form above the fold on their homepage. By placing it above the fold, the company improved conversion rate by 43.85%.
  • Below the fold- Though, keeping the form above the fold is considered the most ideal option but there are many businesses’ who have experienced better results by placing the form below the fold as well.
  • For instance-Florida Tix (an online ticket specialist company for Florida attractions) witnessed an increase in form submission by 20% when they placed their lead form below the fold. Placement of form is important but as long as you have unique content on your site it will keep the users engaged.
  • Make your CTA button say other than submit- Your CTA button is of great importance, it is your final opportunity to turn your leads into conversions. If you keep your CTA button as ‘submit’ only then it is a missed opportunity. The other option is customizing it based on what you are offering your visitor.

Take your pick: Save your seat, Claim your coupon, Download an ebook, Sign up for a free trial.

Besides implementing the above-mentioned points, you can conduct conversion research, run the tests to identify any points of friction in your lead capture form.

3. Setting up a Referral Program-Referrals are a powerful way to generate leads for your business. Recommendations are considered one of the most trusted way, this is the reason 92% of consumers go with the recommendations they receive from their network. So, setting up a referral program makes a good option.

Further, as per Deloitte, 1 out of 3 people visit a site or come to a brand through a recommendation. In addition, it has been observed customers who get referred by loyal customers have 37% higher retention rate.

  • Do your clients love your services?
  • How likely your clients are going to recommend your company within their network?

Believing that you have a great product and your customers will start recommending your company on their own is far from reality. Your customers need an extra push for recommending your company.

To encourage your customers for recommendations, you can give rewards to your customers. When clients get rewards for recommending then both the parties stand to benefit from it. You can give your loyal customers rewards in the form of discount coupons, some free giveaways, or special services. Many companies have adopted this marketing strategy and have benefited a lot.

For Example- Prize Candle is a good example of this. The company encouraged its users to share their product by giving them an exciting option of earning $10. Further, to increase user participation, they have placed the referral program link at a prominent position right at the top left of their header and it appears on every page of the website. The company witnessed an increased customer base after implementing this referral program.

Thus, referral programs can work wonders for you and help you in increasing your conversion rates. All you have to do is come up with engaging methods.

4. Using Marketing Automation for Lead Nurturing- Well gone are the days of email blasts when a standard email was sent to entire database of your leads. Now marketers need to build personalized email campaigns targeting on a customer’s purchase journey. Targeted email campaigns are a smart technique of lead nurturing.

Here, marketing automation software plays an important role, as it allows marketers to engage with their customers using email marketing sequences. Sequences are series of emails that engage with customers depending upon the various stages of their buying cycle. Further, these emails are sent to an individual/prospective buyer in response to an action triggered or a combination of actions.

For instance– If someone has just signed up for your newsletter or to a marketing section of a blog, then checked a particular product on your site gets an email talking about the benefits of that product. It can be an email about how the product is differentiated. This is called smart lead nurturing and helps you in increasing your lead conversion rate.

5. Evaluate content via A/B Testing- You can evaluate effectiveness of content on your website after conducting A/B testing.

Did you know?

  • A/B testing is the most used method for increasing conversions.
  • Over 44% of business use A/B testing resources.

Via data-driven A/B testing you can optimize content on your website to generate more leads and conversions. You can test CTAs, marketing copy, company logo design, headlines on your product pages, landing pages, sign up forms, and even blogs. Even a little tweak in the headline or by changing the shape of the sign-up form or as minor as changing the color of CTA button can increase the leads coming to your business. With A/B testing you can do methodical changes in your content to make it more effective.

For instance- California Closets witnessed a skyrocketing increase in the downloads of their trial signup after conducting the A/B test.

Surprisingly, no changes were made in the ebook content rather they tweaked the title a bit in ‘Version B’ and saw an 115% jump in the no. of leads. Even a minor change can bring significant results.

Take the Lead- Implement the above-listed hacks to ensure your business enjoys a steady lead flow. And conduct conversion research from time to time to eliminate points of friction. These tried hacks will surely help you have a huge leg up against the competition. Good luck!

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Marketing

Digital Marketing Tips To Grow Your Finance Business

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To get an edge on the competition, your company needs to get ahead with marketing strategies that return a favourable ROI. In this article is a list of some of the digital marketing initiatives for companies in finance.

Social Media

Your business is a service, and you need to choose the social media networks that provide the highest rate of conversion. Therefore your starting point is to do research and analyse what your competitors are doing in social media channels.

LinkedIn is a business network, so if your clientele is businesses, then this is the network for you to focus your marketing effort and investment. If your service is personal lending, then Facebook is a good network to grow a following and invest in content and posting on a dedicated Facebook page.

Content

Unique, engaging content to get your brand noticed is a must, and it should reside on your blog and be shared to your email marketing list and social media pages. Do not underestimate the value of high-value content on your website. Google recognises relevant content and your quality of your site visitors goes up when they arrive at your site from a link to a blog post you’ve shared. Invest a good share of your marketing budget to content generation to share and increase your site visitors.

Most social media platforms have features and tools to improve the stickiness of your postings. For example, hosting Facebook lives can be great for announcing new products and services or hosting a Q&A where people can make use of your expertise. In terms of consumer behaviour in digital, people are much more likely to buy something off a company when they know more about their culture and values. If you can’t find the time to do this intermittently – there are scheduling such as Hootsuite, you can use to do this in the one go.

There are also detailed insights on most social media channels, which let you know posts have received the most views and the most engagement. Use this ‘feedback’ to drive your blog posts and content to share information your followers like and share with their networks to grow your monthly website visitors.

Google AdWords

Starting in digital marketing requires paying for website traffic and Google AdWords campaigns when done well are worth the investment. Paying for online advertising in social media or search is a go-to when you want to boost your traffic for new service notification or sharing company news. In Google Ads set daily budgets for how much you want to spend on your campaigns and can change the keywords once you get a better idea as to how well each ad is performing. You must send them to a website that reflects your brand and is a good representation of what you do. Alternatively, you are just paying for clicks to a site that is unlikely to convert. If in doubt, use a Google Ads expert to set up and manage your search advertising.

Search Engine Optimisation

SEO can not be ignored, and it too requires investment in time and resources. A longer-term approach than Google Ads, SEO strategy is always evolving as Google’s algorithm updates require tweaks so your site can rank well in organic search results.

There are some tools you can use to give you an idea as to how well your website is currently performing in terms of organic traffic such as SEMrush, and other tools such as Keyword Planner, that will help you decide which keywords to use.
SEO requires an understanding of the basics; for example, is your website using a stable URL structure? Would your site pass the Google speed test? You also need to think about the content on there and whether or not that is optimised for search.

Another consideration is referring links, i.e. are other sites linking to your site? Ideally, you want high authority sites to link back to your site, and this is where using an SEO expert is worth the investment. Why companies choose to outsource their SEO efforts to agencies with industry-specific expertise; for example, Digiconomy focuses their efforts on building traffic for finance-related companies and sharing useful information for providers in that sector on their blog. Hence, their knowledge of keywords, competitors etc. is likely to work out more cost-effective than a generalist SEO expert with knowledge in say utilities or transport sectors.

Analytics

Monitor the analytics on the views, clicks, time spent online etc. of all your marketing campaigns. Google analytics and their search console are free so make sure you have your site set up for their measurement. For example, you can get an accurate view of the number of visitors to your website, their demographic, and what pages of your website are popular. This information is useful when you revise the content so the visitors can engage more by visiting linking pages.

Conversion tracking on your website should also be done wherever possible so you can get an accurate view of which parts of the site people are using to contact you. You can also go one step further and implement the likes of Hotjar, where it also records website visits and uses heatmaps so you have an actual visual of what the most popular areas of your site.

The above tips are sure to help your finance enterprise get more traffic and sales.

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5 Important 2020 SEO Trends You Need to Know

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With the new decade now in full swing, it’s more important than ever to use the right SEO strategies to boost your search engine ranking. As an online business, you will likely have many rivals in the same position as you, so learning and understanding the latest SEO strategies and tactics will play a part in helping you earn more revenue. To help get you started, here are five of the most important SEO trends that you need to know in 2020.

High Quality, Optimized Content

Content affects everything in SEO. Whether it’s your website structure, the types of links you build, or your internal linking strategy, you must create high quality, optimized content that stands out from the crowd. Consumers have more choice than ever when seeking out products and services, so using the right strategies can lure visitors to your page and boost traffic. Writing content that is relevant to your brand and valuable should your number one concern. Companies like theguerrilla.agency are experts in SEO and online marketing, and can help you to create informative content for your readers.

Mobile SEO

In the modern world, we live in, and you will be hard-pressed to find someone without a smartphone. As an online business, you must optimize your page to be mobile-friendly, meaning consumers can access your page while on the go. Many of us don’t have the time or patience to sit at our computers and laptops to find information, so to boost traffic and increase revenue, building websites for mobile-first should be your top priority.

Structured Data

We all know the importance of high-quality content in 2020, however, that doesn’t mean that algorithms fully understand the context. To deliver and understand better results, we need to give search engines hints. To do this effectively, you will need to structure the data in a way that enables search engines to understand better not only what’s on your page, but how each element relates to others on your page. All in all, you want to be found by your consumers through any channel, so if done correctly, structured data can become your marketing data layer.

Brand Building & Link Building

If your sole aim is to acquire the top-tier links this decade, it’s time to put link building as a consumer-first approach. There are three areas of journalistic writing that you need to be aware of, planned editorial, reactive editorial, and planning reactive editorial. All of which may be ideal for your website link. Therefore to achieve your ultimate goal, i.e. gain more visitors, a fundamental strategy backlinking and getting your link on highly-reputable websites. The action will give a signal to Google and other search engine providers that your page is a quality resource worthy of citation.

Programming

In 2020, it’s crucial that you tap into programming languages like R and Python, which can be effective in eliminating your most time-consuming tasks. Using SEO automation will give you more time to focus on other powerful marketing fundamentals, such as branding, creating excellent customer experiences, and storytelling

Summary

The Internet is a crowded marketplace whatever your industry and with the current challenges, more companies are setting up eCommerce stores, and they will become competitors. Therefore using the right SEO strategies for your online business can assist in organic search results and help to attract more visitors to your page. If used correctly, any of the SEO trends listed above can provide invaluable benefits for your online business and marketing campaigns. With time on your side, work on your SEO basics to see your business through the downturn and bounce back in recovery.

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Marketing

Are You Using Emojis and Emoticons In Marketing?

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Marketing challenges all of us, even the most proficient at it so any tip on how to do it better is one worth receiving. You can never know too much on how to attract attention from your target audience. For many businesses, their products or services are unexciting, so it takes something special to make them stand out, especially on social media.

We know you’re already up to speed with the need to provide unique, relevant content and now our tips on how to use emojis and emoticons in your marketing to improve engagement and conversion will bring your marketing to life.

In this blog post, we will let you know where we believe you can use emojis in business marketing and still keep your professional reputation. Let’s start with understanding emojis and emoticons and how they work.

Emojis and Emoticons Explained

Wikipedia does a good job defining words we can all understand. Emojis are pictures or images and they predate emoticons. Initially, they were known as a pictograph however they became popular on Japanese mobile phones, and now they are universally known as emojis, which is a word derived from e + moji.

Emoticons came on the scene later, and it’s the use of punctuation on your standard keyboard. Arranged in different ways to represent facial expressions. Now when you choose text-based punction, e.g. “:” and “)” together you get a smiley face as in 🙂 and so on. Wikipedia has a list of the most popular emoticons in text format for you to use in your marketing and there is no cost to use them.

How Do Emojis Work

In marketing, our campaigns must tap into the emotions to grab attention and get a reaction. Seeing a happy or sad face tells the reader the emotions of the writer and how you too may feel when reading the content.

It’s 101 marketing and sales to create content copy that appeals to the part of our brain, i.e. the limbic system responsible for reacting to stimulus. The reaction is done without first processing it, which is why using these small pictures of facial expressions work in achieving higher open rates and conversions in email marketing. On social media, you’re more likely to share or ‘like’ a post that has an emoji.

Where To Use Emojis In Marketing

Email

In the subject lines of emails, the emoji has come a long way. Social Media Today presents an infographic from Campaign Monitor on how relevant and effective emojis are in subject lines to entice the recipient to open and read the email message.

Can you believe using a smiley face in the subject line of an email increases the unique open rate by over 50%? And with so many special events that need marketing, using the ‘heart’ for Valentines Day or a Christmas Tree at Christmas time is unlikely to go out of favour.

Social Media

The prolific use of emoticons and emojis on all the social media platforms is a trend here to stay. Females use them more than males, e.g. 57% of emoji users on Twitter are women. Younger people are more likely to use them in their postings, too, with 86% of Twitter users 24 or younger.

SMS Messaging

We’re all doing it; now mobile phone software provides hundreds of emoticons. Using a string of small images may replace using text altogether. It’s easier to click on an image of a dog than it is to find the letters and spell out ‘dog’.

Summary

There are opportunities to turn prosaic copy into something more interesting with the addition of an emoji or two. Even if your business is used to more traditional use of images, give emojis a go and measure their performance. A higher open rate, click rate and sharing are what all marketers want, and that usually requires a new approach even if it appears unnatural if it works that’s all that counts.

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