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Lead Generation Tips to Grow your Business

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What could be better than checking your email on a Monday morning and finding that your inbox is flooded with ‘qualified leads’. Certainly, that sounds like a perfect day in the business.

The good news is your business can also enjoy a steady stream of leads consistently but for this, you need to keep pace with the changing demands and needs of the online marketing.

Here are 5 ultimate lead generation hacks that can grow your business in abundance

1. Personalized Marketing Campaigns – As per a recent report by Econsultancy, over 52% of digital marketers stated that personalized content is fundamental to your online strategy. In an age of information overload, personalized campaigns are the best way to reach your target audience. Personalized marketing campaigns are all about connecting with your customers as an individual and showing them what your business has to offer.

From emails to content, to ads and offers everything needs to be in sync with the interests of your customers. With personalized campaigns, you can connect with your audience on a deeper level from initial engagement to conversions. When people get personalized experience, they feel special and are more likely to return.

2. Optimized Lead Generation Form-Your lead form is the first gateway that your customers get through, and to turn them into conversions, you need a well-optimized lead form in place. Your lead forms play an important role in making or breaking your conversion efforts. Lead form optimization has helped so many companies drive revenue.

For example, Expedia gained $12 million profit just by removing one field from their form. When they realized, the field ‘company name’ was causing confusion among customers, they deleted the field, and they experienced an instant increase in the revenue.

Here are some quick tips to optimize your lead generation form:

  • Let your Lead Generation Form be Short- Are there too many fields in your form?Let’s agree, no one like filling long forms with so many questions. If your form is too long and lengthy, half of the people may leave in between. Make sure your forms are short and simple to fill. So, keep the fields limited.
  • Form Placement-The other thing to consider about your lead generation form is where it is placed such as above the fold or below the fold? Let’s dive deep in this point.
  • Above the fold- Let your form be above the fold on your landing page. In Above the fold form, a visitor does not need to scroll down on the page to see the form or grab the offer if any. It has been observed, lead generation forms above the fold are more compelling and give better conversion rates. Forms are more visible & direct in this option.
  • For instance- Tom’s Planner ( a web-based project planning software) experimented by placing their sign up form above the fold on their homepage. By placing it above the fold, the company improved conversion rate by 43.85%.
  • Below the fold- Though, keeping the form above the fold is considered the most ideal option but there are many businesses’ who have experienced better results by placing the form below the fold as well.
  • For instance-Florida Tix (an online ticket specialist company for Florida attractions) witnessed an increase in form submission by 20% when they placed their lead form below the fold. Placement of form is important but as long as you have unique content on your site it will keep the users engaged.
  • Make your CTA button say other than submit- Your CTA button is of great importance, it is your final opportunity to turn your leads into conversions. If you keep your CTA button as ‘submit’ only then it is a missed opportunity. The other option is customizing it based on what you are offering your visitor.

Take your pick: Save your seat, Claim your coupon, Download an ebook, Sign up for a free trial.

Besides implementing the above-mentioned points, you can conduct conversion research, run the tests to identify any points of friction in your lead capture form.

3. Setting up a Referral Program-Referrals are a powerful way to generate leads for your business. Recommendations are considered one of the most trusted way, this is the reason 92% of consumers go with the recommendations they receive from their network. So, setting up a referral program makes a good option.

Further, as per Deloitte, 1 out of 3 people visit a site or come to a brand through a recommendation. In addition, it has been observed customers who get referred by loyal customers have 37% higher retention rate.

  • Do your clients love your services?
  • How likely your clients are going to recommend your company within their network?

Believing that you have a great product and your customers will start recommending your company on their own is far from reality. Your customers need an extra push for recommending your company.

To encourage your customers for recommendations, you can give rewards to your customers. When clients get rewards for recommending then both the parties stand to benefit from it. You can give your loyal customers rewards in the form of discount coupons, some free giveaways, or special services. Many companies have adopted this marketing strategy and have benefited a lot.

For Example- Prize Candle is a good example of this. The company encouraged its users to share their product by giving them an exciting option of earning $10. Further, to increase user participation, they have placed the referral program link at a prominent position right at the top left of their header and it appears on every page of the website. The company witnessed an increased customer base after implementing this referral program.

Thus, referral programs can work wonders for you and help you in increasing your conversion rates. All you have to do is come up with engaging methods.

4. Using Marketing Automation for Lead Nurturing- Well gone are the days of email blasts when a standard email was sent to entire database of your leads. Now marketers need to build personalized email campaigns targeting on a customer’s purchase journey. Targeted email campaigns are a smart technique of lead nurturing.

Here, marketing automation software plays an important role, as it allows marketers to engage with their customers using email marketing sequences. Sequences are series of emails that engage with customers depending upon the various stages of their buying cycle. Further, these emails are sent to an individual/prospective buyer in response to an action triggered or a combination of actions.

For instance– If someone has just signed up for your newsletter or to a marketing section of a blog, then checked a particular product on your site gets an email talking about the benefits of that product. It can be an email about how the product is differentiated. This is called smart lead nurturing and helps you in increasing your lead conversion rate.

5. Evaluate content via A/B Testing- You can evaluate effectiveness of content on your website after conducting A/B testing.

Did you know?

  • A/B testing is the most used method for increasing conversions.
  • Over 44% of business use A/B testing resources.

Via data-driven A/B testing you can optimize content on your website to generate more leads and conversions. You can test CTAs, marketing copy, company logo design, headlines on your product pages, landing pages, sign up forms, and even blogs. Even a little tweak in the headline or by changing the shape of the sign-up form or as minor as changing the color of CTA button can increase the leads coming to your business. With A/B testing you can do methodical changes in your content to make it more effective.

For instance- California Closets witnessed a skyrocketing increase in the downloads of their trial signup after conducting the A/B test.

Surprisingly, no changes were made in the ebook content rather they tweaked the title a bit in ‘Version B’ and saw an 115% jump in the no. of leads. Even a minor change can bring significant results.

Take the Lead- Implement the above-listed hacks to ensure your business enjoys a steady lead flow. And conduct conversion research from time to time to eliminate points of friction. These tried hacks will surely help you have a huge leg up against the competition. Good luck!

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Marketing

How To Keep Your Customers Happy

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The number one task for any successful business is to keep its customers satisfied with the products and service insofar as they remain loyal and recommend your business when the opportunity arises.

Of course, you also want your clients to continue to buy from you and this is known as ‘repeat business’. It’s not only easier to sell to an existing customer, but it’s also cheaper too. However, the cost of sale gap for a repeat customer versus a new customer is closing and is now just 5%. It costs just 5% more to get the new customer and this is due to the challenge of retaining business from repeat customers.

With attention spans getting shorter and more information available at consumers fingertips, you have to find new ways to keep your customers interested and engaged with your business. That might mean you need to look into a wide-ranging marketing suite that ticks more engagement boxes and reaches clients in more places particular online including social media sites.

Forgetting to send out an email marketing message or posting a product review on your social media profile can be costly to your sales pipeline hence using a marketing system that’s failsafe in getting tasks done.

What’s working for businesses is human nature and how most of us don’t like change, therefore we’re more likely to want to stick with the same company or brand because it’s familiar and we know what to expect from it. There will still be client fall off i.e. a rate of attrition where customers just don’t buy from your business any longer.

Therefore you need to work hard on customer retention and make it worth your customers’ time and effort to stick with your business. Reverting back to basics with customer interaction is key to your success in retaining customer loyalty. Consider implementing some of the tips listed below.

Make Interactions Easy

If your customers want to interact with you, then it should be an easy task. There are many ways to make interactions easy, and having a marketing suite is your best option. Sending out re-purchase emails, selling from landing pages, using social sharing for brand awareness, and creating drip campaigns, among others, is a great way to keep customers engaged and make it easy to interact with your business.

Get Personal

Data has become a considerable part of the eCommerce world, and you can use it to your advantage in many ways. It helps you create campaigns that are targeted to your ideal audience, and it helps you understand customer buying patterns. You can also use it to your advantage to create a personal experience for your customers.

One of the things that keep customers loyal and happy is knowing that they are valued and appreciated. If they feel like a faceless individual and believe you only care about their money, they will find another business to buy from. However, when you use their personal information they share to create personalized product recommendations or messages, you are letting them know that you appreciate them and their business.

Think Beyond Reward Points

Reward points can be a great way to make customers happy and loyal, but there are other ways to accomplish this goal as well that don’t require discounts or monetary incentives. If you want to reward your most loyal customers and make them happy, then you might consider inviting them to have a first look at new products or inviting them to special events. Remember, the goal is to make them feel special and valued. Earning points is something that any customer can do, so it’s beneficial to your business to develop a reward system for your most loyal customers that sets them apart from the rest.

You took the time and effort to develop the relationship you have with your customers, and you should continue to find ways to make them happy. The happier they are, the more loyal they will become to your brand. With the right plan in place, you’ll be able to keep customers for life.

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Marketing

How To Hold The Perfect Outdoor Business Event

outdoor event

Hosting an event is a great way to thank your customers and supporters, promote your business and also build up your brand. While small-scale events may lend themselves more to an intimate indoor venue, large-scale events such as product or campaign launches can have even more impact when they’re held outdoors.

A well-planned outdoor event can create a sense of conviviality as well as lend weight to what you have to say or show, especially when you plan the design of the venue to show off the surrounding environment. Here are three considerations to take on board to ensure that your outdoor event runs smoothly from start to finish.

Find the Perfect Venue

Outdoor events can be used to great effect for a number of business scenarios: as a way of announcing a grand new product or service, as an adjunct to a conference, as a way of saying thank you to your employees and loyal clients, or as a way of introducing your business to potential new clients.

To have the maximum impact, you need a great venue, but to find one that’s ideal, you have to consider what will be needed. Will you need a place that’s easy to reach by transport, public or private, or will you be prioritizing somewhere with an outstanding backdrop? Will your outdoor venue still provide access to all the facilities those in attendance will need? Of course, cost considerations will also be important, so be sure to find the total costs involved before committing to a venue.

Consider the Weather

An outdoor business event is perfectly suited to summer or early autumn, but even at these times our weather can never be taken for granted. Having an accurate prediction of the weather to come will allow you to make any necessary amendments, ensuring that the event remains a success whether the sun shines or the rain pours.

Preparation is key and that’s why event planners and businesses of all kinds can benefit from the Weather API solutions using JSON Weather technology. They provide a vast range of accurate weather data, including real time information, 14-day forecasts, and historic weather details.

With all this and more, you’ll be able to predict the weather on the event day with more precision than you thought possible.

Have a Contingency Plan

The latest weather prediction technology can help you when it comes to that particular element, but there will still be a number of variables that could come into play. When planning the event, it’s important to consider all the things that could possibly change at the last minute, so it could be useful to have numbers for alternative caterers in the area, for example, or back up power generators and lighting.

You may never need these contingency plans, but having them in place can take a weight off your mind. With an accurate idea of what the weather will bring, a great venue and a well thought out contingency plan, you have all you need for a perfect outdoor business event.

Budget

Your budget will dictate what style and size of the event. Do your research online and also ask around for quotes from a few suppliers of venues, catering, and marketing. Your event will need professional artwork to show off your brand and your products. If your event includes a meal you may also need place names too. Plus you’ll need to market it online with branded images and content for your email and social media marketing.

A successful event can be one of the best marketing tools you have, as well as being a fun and memorable day for all involved. Of course, you may not quite be ready to host your own event especially if your business is a startup or small online business with a global audience so your step into hosting events may be either joint ventures with other businesses or just as an event participant with a stand.

As the saying goes: action speaks louder than words so just getting out there and representing your business with a face to face audience is a great starting point. Plus when you attend other events you’ll get to witness from the sidelines what’s required to host a professional outdoor event.

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Marketing

How A Valet Service Makes Your Corporate Event Stand Out

valet parking

Who doesn’t like a good corporate event! Attendees and hosts enjoy the value of work-related gatherings.

With all the focus on online marketing, the traditional bringing together of your staff and customers provides more sales, stronger working relationships and fun. Remember 95% of decisions are based on emotion, therefore, you want to make sure your attendees have a favourable experience at your business event.

If you are in charge of putting on an event for your business, preparation is the key. Learn from event organisers. Start the process early so you can handle the tasks and challenges along the way. Commencing a year out from the event is wise and will help you manage the workload and stress.

There the usual items every party needs including food, beverages, seating, climate-control, lavatories, music and entertainment. But there will be more customised requirements particular to the theme of your event. Plus you’ll want to surprise your guests with a treat that will make them more comfortable and your business revered.

One way you can impress your guest from the outset is to use a a professional valet service.

First impressions count the most, and while you’re on tenterhooks as your event gets underway, your attendees are equally apprehensive when they arrive at an event. Finding a park is their initial concern and for you as the organiser parking for a large procession of people can be a logistical nightmare.

If you haven’t considered bringing on a valet, here are five reasons you should contact an expert valet company for your big event.

5 Pros For Using A Valet Service

1. Shorten Attendees Journey

If you have dancing planned, you will want people on that dance floor. If there’s one thing that kills the dance party it’s a mile-long walk in high heels from the parking spaces to the event venue. Skip the march from the car to the dance floor and the blisters that come with it by having your guest drive straight up to the entrance. Their feet will thank you.

2. Remember The Weather

Just as a valet keeps feet ready for dancing, it also keeps dresses, shirts, slacks and brows sweat-free. Nothing soaks clothes like walking in the hot sun, or worse, the pouring rain. With valet, your guests will arrive fresh, dry and ready to cut-loose with you. In the unfortunate event of rain, imagine how thankful your guests will be that you thought of them.

3. A Touch Of Class

Valet service will show your guest how important your event is to you. They will feel important, appreciated and valued. The entire feel of the event will get a jolt of sophistication. This is a great way to make a fantastic first impression on your superiors and add to the wonderful experience they will most certainly have.

4. Peace of Mind

The odds of an incident involving theft or property damage are probably slim. However, if your event is in an urban or suburban area, guests might feel reluctant to leave their cars for too long. A valet service provides a layer of protection against vandalism and break-ins. Guests will have the peace-of-mind that their vehicle and what’s inside will be looked after while they ease up and enjoy the festivities.

5. A New Norm

Parking and the logistics should be furthest from your mind on the event day.

Plus with technology disruption in the auto industry, the car parking service is a growth industry.

The growing need for space-saving high rise parking buildings that rely on expert parking skills and now mostly automated car stacking and retrieval systems. Parking your car will become a skill you and your guests will no longer need.  Your event attendees will be comfortable using your valet parking service and your business will reap the rewards with guests arriving fresh for the party.

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