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How tech is transforming three traditional industry sectors

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When it comes to tech transformation, you only need to look at what the smart investors are funding to see that it’s not just the dynamic, emerging sectors such as fintech that are benefiting. Investors such as Tom Chapman, co-founder of MatchesFashion; Sanjeev Krishnan of S2G Ventures, and Donald Lucas of Lucas Venture Group are focusing on the traditional industries too.

While we’ve all been watching the dynamic, and often consumer-facing, end of the tech market, activity is growing at a rapid pace in some of our most traditional sectors. Here are just three that are coming up on the rails by using tech to power the next generation of companies.

1. Logistics and shipping

Established industries don’t come much more traditional than shipping or as profitable as freight forwarding, a sector worth some $2 trillion at the last count. Freight forwarding companies ensure the smooth movement of goods around the globe but, up until recently, the industry has not seen anything like the kind of tech transformation you would witness elsewhere.

This year that’s set to change. A number of new tech businesses have sprung up to service the sector, dragging it into the 21st Century. Possibly the most high-profile is San Francisco-based startup Flexport, which in February received another $1bn in investment taking its valuation to a whopping $3.2bn. Started just five years ago, it now employs more than 1,000 people from 11 offices worldwide and is building warehousing facilities at many major ports. Flexport has seen such stratospheric growth because it understands the industry’s biggest problems and has got the tech right.

For the first time, Flexport has created a holistic cloud-based software platform that connects all the parties together in one place: importers, exporters, shipping carriers, truckers, airlines, plus the customs agencies and ports, allowing real-time interaction and document transfer. This might not seem so groundbreaking but in freight forwarding, where to date mountains of paper documents have been the norm, it really is.

2. Agriculture and food

Farming is another sector that’s slowly being transformed by tech innovations. For the last few years we’ve seen a big growth in agtech, fueled by a rapid rise in investment on the back of concerns about food security and environmental regulation. In fact, last year agtech deal activity hiked 11 per cent year-on-year worldwide; according to agtech funder Sanjeev Krishnan: “We have never seen the tectonic plates shifting as much as they are now, from the farm gate to the fridge.”

If there is one company that encapsulates the ethos and innovation of the new agtech revolution it’s Farmwise. Based out of San Francisco, Farmwise aims to solve some core issues in farming: the elimination of weeds and the need to optimise the amount of crops grown on a farmer’s land and the need to reduce the use of harmful pesticides.

Founded in 2016, Farmwise is just about to launch its first generation automated weeding system. The vehicle provides information about the crops in real time, giving farmers a more accurate early warning system and pointing to areas that need their attention. But more than this, using a combination of AI and robotics, the onboard tech captures images of each plant, analyses the data and identifies whether it’s friend or foe. Then it removes the weeds, even around individual crops. In time it’s hoped that this tech will drastically reduce the need to spray chemicals on the land and increase the productivity of each individual field.

3. Construction and housebuilding

Regarded by many as the last tech-free bastion, the building industry is highly traditional and up until recently was resistive to change. But over the last couple of years we’ve seen a growing number of startups coming on stream determined to transform this determinedly old-school sector.

One company focused on the building industry that has hit the headlines is Katerra, a startup focused on increasing collaboration, productivity and speeding up the construction process using tech. Driving them forward is the challenge we all face: creating more and cheaper housing as global populations boom. It’s a company with big ideas and big ambitions that has attracted high-profile investors.

Katerra is set to transform the sector because they are creating a one-stop building shop. They handle everything: architecture and design, specification, construction and fit-out, all powered by a heavy use of the latest tech including AI, robotics, apps and customer software interfaces. If there was ever a company that demonstrated the future for traditional industries, its Katerra. As Katerra Chairman and co-founder Michael Marks says: “Progress won’t come with incremental measures, we are pursuing transformational change on a massive scale.”

Today, tech is driving every industry sector, transforming everything, including where we live, how we’ll ship goods and what we will eat. The next five years will see traditional industries play catch up and you can bet the results for us all will be startling.

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Marketing

4 Ways Tree Testing Can Benefit Your Business

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Designing a successful digital product is tricky and challenging. In the crowded space of the WWW, your product may not end up in search results, and this is why findability precedes usability in designing for the web. If your product can’t reach your audience, it has failed already.

Therefore the big question here is how do you ensure that your product is easily found and accessible by your target audience?

The answer to your question lies in information architecture. Design a superior user experience (UX) using a tree test.

Top 4 Reasons Why Your Business Needs Tree Testing

Still unsure of what a tree test can do to your design venture?

Let’s take a look into the true capabilities of a tree test.

Primarily, you would be running a tree test because of any one of the following reasons.

  • baselining an existing tree
  • detecting the problem area and points thereby establish a base score
  • experimenting test trees trying to solve existing information architecture problems
  • comparing each version against each other to find the best possible solution to the existing problems

However, a tree test also does a lot more for your product. Following are a few primary areas where a tree test can be beneficial.

Why It Pays To Use A Tree Test

1. Evaluate product navigation

A tree test can improve your digital product’s online findability. With the test tree, you can evaluate your product’s existing information navigation system. How? Well, users complete a series of tasks looking for items using the site structure. Using this method to evaluate your site structure, you have a way to measure how easy it is for users to find things.

Treejack is one of the most popular tools used for tree-tests.

2. Time-efficient

With a remote tree test, the users can be located anywhere, and they can take the test in their own time. You benefit from getting quality, quantitative data.

3. Cost-efficient

By using online test conduction, results accumulate from global users. Thus, it reduces the costs of on-premise tests.

4. Agile

The biggest asset of tree testing is that it is designed for experiments. The test sessions are concise, each test of around 15 – 20 minutes, having a maximum of 20 tasks per session.

This improves the success rate of completing the test by users significantly. These tests, like card sorting, are pretty much simple with low complexity that readily helps with the dropout rates.

Combined with remote access to the test, all this makes data collection fast and the data analysis process lean. This means whatever insights you derive from your test analytics, you can apply them in no time.

How To Optimize Your Tree Tests

Ensuring you get the maximum benefits out of your tests is one of the most important yet neglected design tests areas. But if you can make sure to ask the critical questions without fail, your tests will not fail you.

Following are a set of core questions that can ensure you make the most of tree testing.

1. What is the objective of your tests?

This is perhaps the anchor point of your complete questionnaire. This answer is going to help you achieve the hyper-targeted activities for your test. For instance, you may want to analyze the results of your design changes in the navigation structure.

2. Who is your target audience?

Answering this question right in the beginning can save you a lot of pain in the long term. A good practice here is to take some time out and think deeply about your product visitors.

If your answer is: “everyone”, then you are doing it wrong. Remember, if everyone is your audience, then no one is your audience.

3. Define the independent variables

Deciding on the independent factors that are dynamic can produce multiple end-results.

Use factorial experimental designs. This method enables you to examine each variable in isolation.

4. Define the dependent variable.

Dependent variables can also bring a lot of improvements to your overall user experience. To assess its impact, you have to observe its effect on its respective independent factor instead of the end-user interface result. For instance, you can examine the precision of an area locator for completing preset tasks.

5. What do you use while comparing trees, a control group or a treatment group?

Control Group acts as a benchmark. It is not vulnerable to changes. Here, comparing the altered results to the original group is possible. You can assess the degree of difference between the results of both groups.

6. While comparing testing trees, do you use a between-subject design or a within-subject design?

It’s important to decide whether you want the same group of test-takers to participate in all the versions of your test tree or anyone.

Whether you choose both strategies or not, both have their own merits. Therefore, it would be best if you decide based on your test goals. For instance, choosing a between-subject approach can reduce the test taker fatigue, and the learning effect could even prove to be time-efficient.

Parting Advice

The whole point of executing a tree testing activity is to ensure you stay updated about your target audience’s behavioral nodes. This means conducting frequent tree tests can boost the overall information architecture health of your digital product.

The above tips and tricks are definite to help you optimize all your tree testing campaigns, but the heaviest success metric still lies in your hands.

Ensuring you understand your target audience will make sure that your design assumptions walk the closest to reality.

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Management

Does Your Business Need Knowledge Management Software?

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Regardless of the business size or the type of organization run, there will always be a need for creating, storing and sharing information. Knowledge management is a set of processes that can help create and distribute said knowledge to utilize its potential to the fullest.

So the question we will answer in this article is: does your business need knowledge management software?

Importance Of Growing Your Business

It would help if you always were looking at ways in which you can grow your business. It can help you to cultivate a strong company culture as a result. The better informed your staff are, the more successful their work becomes.

Knowledge is valuable for everyone, yet one of the biggest challenges that businesses face is communication. Growing your business is made difficult when there isn’t effective communication within the company. There’s often a lot of down-time that results in fix errors in communication or clarifying issues that could have easily prevented.

How Does Knowledge Management Work?

It’s firstly important to know how knowledge management works. It’s something that varies from business to business. So what your knowledge management entails might not be the same for another company.

The information you have as a business needs to be organized, and that’s where knowledge management comes in. This system will likely have various tools that you can choose from to help with the customization of your knowledge database.

You want to make your knowledge more accessible ultimately, and with these management systems, you’re able to do precisely that.

A knowledge management system will consist of an internal process that helps capture company knowledge. The information is reviewed, and then technology in the form of software helps support all this. You may already have somewhat of a knowledge management system in place.

For example, if you use cloud storage or a shared drive to save documents instead of saving them on your desktops, then this is knowledge management in action. There is some excellent internal knowledge base software worth learning more about before deciding which one is for you.

The Benefits Of Knowledge Management Software

With knowledge management software, the process of setting it all up is something that will take time. However, the benefits of having a system in place can make it all worthwhile.

As your organization matures, it’s essential to have this knowledge management to support and enhance your daily operations. One of the significant benefits is that it can help gather the power from your company to grow the business.

You can give your employees more knowledge sharing structures that can help them do their job more efficiently. There’s quicker problem-solving and faster decision making that comes with having this system in place.

It can help make your employee’s work more exciting and engaging, which is ultimately what you want to better yourself from the competition. With more knowledgeable and productive employees, it makes for improved work processes in general.

To continue innovating your business and supporting employee growth, having this knowledge management software will be more beneficial to have in place than not have it at all.

Implementation

What are the steps to implement knowledge management software into business?

If you’re implementing knowledge management software for the first time, it’s essential to know the steps in which to do so effectively.

Identify Problems

Firstly, you want to consider the problems you have and to define them in more detail.

Brainstorming

At this point, you’ll then focus on the part of your organization that can help brainstorm these problems to create solutions. It might be those interested in such a project, or you feel you are capable of doing so.

When you’ve gathered these individuals together, you then have your initial network. You’ll then want to actively involve everyone else, perhaps giving this initiative its own name so that it gets people interested.

Ideas

Capturing ideas is an essential part of the process, and this might involve suggestion boxes or providing a simple Google Form questionnaire for people to fill in and give feedback.

Implement solutions

Implement these and be sure to reward those who contributed to changing those problems into solutions. It’s then time to share that knowledge and ensure that every employee knows what’s available and how to access it.

customers

Sharing The Knowledge With Your Customers

It could also be something that you make available to your customers if you feel it’s relevant.

There are times when you have potential leads come onto your site and perhaps have questions stopping them from making a purchase or moving down the sales funnel.

Your customer service agents will likely have those common questions asked to them multiple times per day. If that’s the case, then offering this knowledge base to your customers will reduce the number of queries being directed at the agent.

It means your agent can prioritize more complex queries, and those potential customers can navigate further down the sales funnel, hopefully, to make a sale.

Summary

Your business can undoubtedly benefit from knowledge management software, especially when communication seems to be a problem for many companies nowadays.

Things become more challenging to manage as your organization grows in size, and when it comes to training employees, sometimes, there can be information that gets missed.

Having this one centralized database of information can help to educate both existing employees and any new ones that come into the organization. It can save time, cut down costs, and aid that your business will benefit from when it comes to growing it over time.

Again, a knowledge base takes time to build, and there may always be something that you’re adding to it.

However, it’s better than leaving it unorganized and having your organization as a whole feeling unprepared and lacking the knowledge they need to improve your company.

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Tech

Top Tools to Help Logistic Professionals

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Transporting goods and produce through a shipping fleet can be a too complicated job, particularly if you find yourself managing a large convoy of vehicles. Not only do operational managers in logistical businesses need to organize their drivers, but they also need to manage stock and ensure that deliveries meet their deadlines.

That’s a lot to do, but thankfully in the modern-day, there’s a lot of new technology that can help make this line of work a lot easier to organize and control. With the technology ranging from computer software to devices installed into a vehicle, here are some of the top tools that are helping logistic professionals.

Fleet Tracking

The ability to track an entire fleet through GPS and other measures has made the administrative side of logistics far simpler for drivers and managers. Instead of filling out information such as hours driven manually, these tracking devices do it all automatically, providing an effortless and accurate way to store this data.

These tracking devices, such as the Azuga GPS can also monitor the route that drivers are taking and empower observers to know if the drivers are taking the most effective route. Plus tracking devices can help them plan to be more efficient in getting their goods from one point to another.

The GPS can also be used to measure the quality of a trucker’s driving, being able to pick up on excessive acceleration, hard braking, or hard turning. Knowing that they’re being monitored can deter drivers from bad practices, making them better and more effective.

Stock Management Software

As well as managing vehicles, logistical companies also have to manage and keep tabs of the different types of stock these vehicles are transporting. One of the best ways these businesses track their stock is to record them in various stages of their transportation process through the use of barcodes and barcode scanners.

Doing this provides up-to-date information on where the stuff is and in what stage it’s in. One of the best tools for scanning barcodes is the Scandit mobile app, due to its ability to be used on both Android and iOS devices and how it’s able to scan hard-to-reach or battered barcodes with ease.

Co-Pilot Directions App

When driving large vehicles, sometimes using traditional GPS systems might not be the best option, as a lot of them won’t be able to account for roads where trucks might not be able to travel through, which can lead to decreased efficiency. To combat this, there is the co-pilot mobile app which offers robust and accurate mapping and direct routing.

This app is particularly good as it goes above and beyond with additional algorithms that can help truckers avoid heavy traffic and other obstacles so that they can get to their destination quickly and efficiently. It also takes into account the truck’s height and width so that it knows which tunnels, roads, and bridges it can drive through, on, or under. Tools such as this allow logistical companies to increase their productivity, allowing them to take on a higher volume of contracts which can increase profit.

Final Thoughts

Technology is available to help your logistics business perform to the very best of your ability. It can transform simple processes and streamline more complicated tasks, giving you more time and capacity to deal with more pressing issues.

Someone could say that to ignore the multitude of benefits the technology can bring to your business is to set yourself up to fail, especially in today’s tech-driven world. Take advantage now of the apps and tracking systems ready for you to implement and see how you can go from strength to strength in your company.

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