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Is your website slowing you down?

contractor

We live in a fast-paced world, we demand everything now; fast food, fast news and next day delivery. And we expect to be able to order all these things anywhere; on mobile, on tablet or any other device with an internet connection come to think of it. Partly because we have busy lives with little downtime and partly because improvements in technology have spoilt us. Instant gratification is a buzzword of the 2010s.

Online speed is a hotly debated topic, from broadband speeds to the importance of page loading time for search engine optimisation, where, it seems, a couple of seconds can make all the difference.

Test your speed

First thing’s first, test your desktop and mobile page speed with Google’s PageSpeed tool. The closer to 100 your score is, the better. Don’t beat yourself up if you don’t get a perfect score though, even ‘google.co.uk’ only gets 96/100! The tool will also give you some recommendations to improve your site’s performance.

The speed of your site and UX

According to Tony Haile, an average visitor will spend less than 15 seconds actively on a page. That’s just 15 seconds to capture their attention, create interest and persuade them to click. And that’s if they even make it on to your website.

Page loading time is a huge contributing factor to page abandonment and crucial in keeping visitors’ attention on your site. Simply put, slow page loading will turn off potential customers. It seems users have even less patience when it comes to mobile browsing, with most participants in a Kissmetrics survey saying they only wait 6-10 seconds before abandoning a page.

47% of consumers expect a web page to load in two seconds or less

40% will abandon a website that takes more than three seconds to load

52% of online shoppers’ state that quick page loading is important to their site loyalty.

A one second delay in page response can result in a 7% reduction in conversions.

If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year

Alongside a multitude of factors including page relevance, domain age and number of inbound links, page loading time is recognised as key in google search rankings. First announced in 2010, the speed at which a user can reach the page content from the google search results is a deciding factor in where google will rank the page.

Research by Moz found it was the back-end performance (including web servers, their network connections, CDN (content delivery network) and back-end application and database servers) that had the biggest impact on search engine ranking, with websites that could quickly deliver pages gaining a higher position than those that were slower.

How does web hosting impact site speed?

Your website’s hosting should be optimised for speed, just as the website itself is. SSD, CPU, memory, server location, network speed and load balancing all have their part to play in the smooth running of your site. Choosing a good web hosting company like Certa Hosting can’t guarantee you’ll reach page one of google, but it does mean you’ll avoid the penalties of hosting your site with the wrong one. Choose carefully and don’t base your decision on price alone.

10 things you can do to speed up your site

  1. Minimise HTTP requests by reducing the number of elements on your page
  2. Minify resources
  3. Optimise images
  4. Enable compression of large pages
  5. Reduce the number of plugins on your site
  6. Choose a reliable web host
  7. Ensure your site’s scripts are up-to-date
  8. Minimise redirects
  9. Fix broken URLs
  10. Use a CDN (content delivery network)

A fast site that gives a great UX will start generating its own SEO in the resulting backlinks from recommendations and online conversations about the brand.

Conclusion

If you want your users to have a great experience and tell others about it, pay attention to both the front and the back end of your website. Once they are harmoniously working together you will reap the rewards of a fast, user-friendly website that can keep up with your business ambitions. 

Thank you Jeremy Rose, director at Certa Hosting, a premium web hosting services provider.

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Tech

Top Tools to Help Logistic Professionals

truck

Transporting goods and produce through a shipping fleet can be a too complicated job, particularly if you find yourself managing a large convoy of vehicles. Not only do operational managers in logistical businesses need to organize their drivers, but they also need to manage stock and ensure that deliveries meet their deadlines.

That’s a lot to do, but thankfully in the modern-day, there’s a lot of new technology that can help make this line of work a lot easier to organize and control. With the technology ranging from computer software to devices installed into a vehicle, here are some of the top tools that are helping logistic professionals.

Fleet Tracking

The ability to track an entire fleet through GPS and other measures has made the administrative side of logistics far simpler for drivers and managers. Instead of filling out information such as hours driven manually, these tracking devices do it all automatically, providing an effortless and accurate way to store this data.

These tracking devices, such as the Azuga GPS can also monitor the route that drivers are taking and empower observers to know if the drivers are taking the most effective route. Plus tracking devices can help them plan to be more efficient in getting their goods from one point to another.

The GPS can also be used to measure the quality of a trucker’s driving, being able to pick up on excessive acceleration, hard braking, or hard turning. Knowing that they’re being monitored can deter drivers from bad practices, making them better and more effective.

Stock Management Software

As well as managing vehicles, logistical companies also have to manage and keep tabs of the different types of stock these vehicles are transporting. One of the best ways these businesses track their stock is to record them in various stages of their transportation process through the use of barcodes and barcode scanners.

Doing this provides up-to-date information on where the stuff is and in what stage it’s in. One of the best tools for scanning barcodes is the Scandit mobile app, due to its ability to be used on both Android and iOS devices and how it’s able to scan hard-to-reach or battered barcodes with ease.

Co-Pilot Directions App

When driving large vehicles, sometimes using traditional GPS systems might not be the best option, as a lot of them won’t be able to account for roads where trucks might not be able to travel through, which can lead to decreased efficiency. To combat this, there is the co-pilot mobile app which offers robust and accurate mapping and direct routing.

This app is particularly good as it goes above and beyond with additional algorithms that can help truckers avoid heavy traffic and other obstacles so that they can get to their destination quickly and efficiently. It also takes into account the truck’s height and width so that it knows which tunnels, roads, and bridges it can drive through, on, or under. Tools such as this allow logistical companies to increase their productivity, allowing them to take on a higher volume of contracts which can increase profit.

Final Thoughts

Technology is available to help your logistics business perform to the very best of your ability. It can transform simple processes and streamline more complicated tasks, giving you more time and capacity to deal with more pressing issues.

Someone could say that to ignore the multitude of benefits the technology can bring to your business is to set yourself up to fail, especially in today’s tech-driven world. Take advantage now of the apps and tracking systems ready for you to implement and see how you can go from strength to strength in your company.

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Tech

The Benefits of 3D Scanning in Prototyping

3D Design

The ability to take an object and reverse-engineer it to create an identical copy of it without the schematics of the design has changed the way industry does business.

The technology that enables people to perform this process is called 3D scanning or 3D modeling and it is used in various industries, including manufacturing, VR, healthcare.

By taking multiple snapshots of a real-world object from various angles, 3D scanners can reproduce a virtual model of that object, which can then be viewed from all angles using software such as CAD. These models can then be sent to a 3D printer, now available for purchase commercially, to produce a replica of the scanned object.

There’s no doubting the influence of 3D printing, particularly on the manufacturing industry. The positives include greater scope for creativity in design, less material wastage, the faster process from design to product, the plastic is lighter yet stronger than metals, and it’s cheaper.

In this article, we delve a bit deeper into three areas of business 3D scanning can benefit companies prototypes and products.

Saves Time

Designing new parts, or replacements can be a long process that requires the knowledge and time of an expert such as an engineer who will need to hand-draw the design or design it from scratch using specialized software. With 3D scanning technology, however, the design process can be simplified immensely.

Reputable 3D scanners, such as the Artec Eva, use advanced technology to ensure that every inch of the object that is being scanned is accounted for on the design. Capturing up to 16 frames a second, the scanner also automatically provides the precise dimensions of the object. The designer can then alter the virtual design to better suit their needs without the need to tamper with the original object. What makes the Artec Eva stand out from the rest is its portable design, which allows for quick, high-resolution 3D scanning for almost unlimited applications.

More Flexibility in Designs

Having a scan of an object during the design phase of a prototype allows the designer greater flexibility in their design from the start as they have the power to edit and make improvements on their system quickly and easily without the need to build multiple physical prototypes. This can save a company both time and money during the design and testing phase of a prototype.

Designs can be Shared Globally

When a product is in the design stage, it is not uncommon to see it being shipped around the world for testing before it enters mass production. With 3D scanning technology, a design can be shared with anyone who has the software to read it, and it can be physically reproduced through 3D printing technology anywhere in the world. This means that a design can be accurately reproduced to its exact specifications without the need for expensive and time-consuming shipping at design shops around the world with just a copy of the 3D file.

When combined with 3D printing, 3D scanning technology has the potential to change the way people design and produce new products as well as make industries more streamlined and cost-efficient.

However, some would say there is still some way to go before 3D printing is ubiquitous in manufacturing and design, particularly with new entrants. The printers are cost-prohibitive for startups struggling with funding. The reliance on plastic doesn’t sit well with everyone, and there’s the ongoing impact it has on jobs. However, there will always be teething problems with new tech, including the displacement of workers.

What do you do with your production staff? Watch this space, new industries will appear with 3D printing, and there will be new jobs.

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Innovation

How To Grab Attention On Video Conference Calls

woman on phone

We are in the age of ‘COVID-19’, and our lives will never be the same again. We’ll be working from home more often and using video conferencing for meetings with colleagues, management and customers. In-person meetings allow for verbal and non-verbal cues. Body language can play a significant role in negotiation, for example.

Changes in body language or small facial expressions can provide observers, i.e. the meeting attendees messages on how to respond to get the right outcome. If you’re someone who uses non-verbal cues to sway discussion in your favour, then video-conferencing is a challenge. So how can we get what we need from these online meetings using what we have at hand, i.e. the small visuals of meeting attendees?

In this article, we provide tips on how you can get your points across, even when the other attendees are more extroverted than you.

Use The Camera

Focus on the camera and what it can do for you. There is a temptation to stare at your screen and the other attendees in the meeting. Get past this action as soon as you can. Allow yourself a few minutes to view all the other participants then turn your attention to the meeting’s contents.

Active listening is required and if it helps you to remember what is being discussed – take notes. To assist this action further say which participant explained the point, for example, Attendee John (Manager): “we will now always work from home two days a week”.

When you’re talking stare into the camera and not at the attendees faces on your screen. While this is very unnatural, and at first, you’ll think you’re rude or ill-mannered by not looking at the attendees like you would if you were in an in-person meeting. However, looking deeply into the camera not only focuses you on what you’re saying, but you also won’t get distracted with attendees non-verbal distractions.

Mastering the skills for video conferencing productivity will take practice. The multi-tasking of taking notes while actively listening and remembering to optimise the time spent looking into the camera will be your juggling act!

What you’re working against is human nature and the obsession we have with ourself. Dale Carnegie says if we’re not thinking about a project, we’re thinking about ourselves. A lot of time is spent and indeed wasted thinking about how we feel, what we want, and what other people think of us, so you can see what you’re up against to master video conference meetings as an active participant or meeting lead.

Use Your Voice

Understanding the basics of human nature can be gained from studying neuroscience or neurolinguistic programming. Introverts are less likely to sit tall or speak up than extroverts; however, they can practice doing both, and without the non-verbal cues getting in the way, video conferencing is a great levelling feature.

When you’re on a video call, always speak louder than your usual speaking voice. Plus use your voice to express yourself through using pitch, high and low, vary it to keep your audience engaged. For extroverts, they are experts in changing tone and adding volume to grab attention and express themselves. Introverts will also master this skill in the knowledge that they are in the room with the meeting attendees and that no one is spending much time thinking about them!

Backgrounds

What is in the background when you’re on a video conference call? Take care to have a bland background, so your frame is not the meeting’s distraction! Ideally use a plain white wall for your background. If that’s not possible, make sure the shelves behind you have only the objects you don’t mind your work colleagues and customers viewing, i.e. do not place intimate or personal items on the shelves that will end up being the topic of discussion.

Visual Appearance

Even though you’re working remotely and most often from your home, avoid wearing your leisure apparel. Your appearance should be what your colleagues would expect to see if they were sitting next to or opposite you in a meeting room. Once again, the objective with your appearance is to avoid being the distraction.

Summary

If you’ve been reluctant to use video conferencing, these tips will boost your confidence to use the technology without distraction.

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