Why Going Green Is Good For Your Business (& How To Do It)

The more we learn about our environmental impact, the more we understand the responsibility of supporting sustainability efforts.

Adopting a green approach to business practices shows a commitment to promoting future global ecological and social balance.

Sustainability is a long-term goal that can drive positive change in the environmental sphere when incorporated into corporate strategies.

As more consumers align with companies that share their values, adopting a green approach is beneficial for the environment and can be a suitable strategy for your business. Sustainability has quickly become a business opportunity, benefiting your business finances, reputation, workplace culture, and employee morale.

Therefore, it makes good business sense; let’s examine the why and how of going green.

Why Go Green?

From customer relations to tax incentives, the benefits of going green are a significant drawcard for business owners looking to incorporate sustainability in their corporate strategy.

Strengthen brand reputation

Sustainability is a modern expectation of brands. To strengthen and retain your brand’s reputation within your industry, it’s essential to showcase your sustainability efforts. How potential customers perceive your brand will depend on multiple factors, with sustainability measures being one of them.

Build customer base

Sustainability is a central factor in how we shop these days. Eco-conscious consumers are on the rise, and this sizable demographic advocates for brands that prioritize environmental, social, and ethical standards.

The experts agree. In a recent State of the Industry report, Jenkins Freshpac Systems had this to say on making the shift to more sustainable practices:

Some businesses question – why make the switch from plastic packaging to something more sustainable? Well, from our viewpoint, a better question is: Why wouldn’t you? Consumers are making more and more purchasing decisions with sustainability in mind, so this should be enough incentive for any business to become more environmentally friendly.

A corporate sustainability strategy will help you tap into this market and establish a solid foundation.

Increase customer loyalty

Additionally, adopting a green approach also presents an opportunity to increase the loyalty of your existing customers.

Sustainability is the way of the future, and we’re all jumping on board in our own time. Whether associating with ethical companies or opting for plastic-free packaging, consumers take steps to reduce their environmental impact.

Many consumers are eco-warriors, so there’s an opportunity to show them you’re aware. You also care about your carbon footprint and sustainability, which motivates your existing customers to stay loyal.

Improve employee happiness

Your employees are a top priority. Did you know that employees of green companies are happier, more motivated, and feel more valued? This is because sustainability initiatives show a business has a social conscience, resulting in a positive company culture and a higher quality of (work) life.

Employees appreciate knowing that the company they work for is a force for positive change. Embracing green initiatives will enhance employee loyalty and increase the number of applicants for vacant positions.

Enjoy tax benefits

Governments worldwide incentivize corporate sustainability, offering tax-related benefits to companies that invest in green technology and renewable energy. Check your local tax systems to determine which sustainability measures you can adopt to qualify for tax credits or deductions.

How do you go green?

Now that we understand the business benefits of going green, it’s time to explore how to implement this approach. Going green requires an open mind and a willingness to see the bigger picture. The sustainable measures of eco-conscious corporations – big or small – have the potential to impact our world significantly.

Employee workplace flexibility

Providing your employees with the option to work from home is a win-win for both you and your staff. Working from home is an excellent productivity solution and a sustainable initiative. Working from home eliminates commuting, resulting in reduced fuel emissions as fewer cars are on the road. Less staff in the office also means reduced workplace energy consumption, and there are opportunities to save on energy while running your business from home.

Energy efficiency

Innovative technologies have provided us with numerous simple ways to reduce energy consumption. If you’re serious about going green, consider adopting energy-efficient initiatives.

• Swap outdated light bulbs with energy-efficient LEDs
• Install heating and cooling with a high energy-efficiency rating
• Invest in electric or hybrid vehicles to slash company fuel emissions
• Replace glass windows with double-glazing
• Upgrade to energy-efficient staff room appliances
• Improve office ventilation and insulation

Plastic elimination

Packaging is a leading contributor to the world’s growing plastic problem. No matter how many ‘green’ measures your company takes, all your efforts are for nothing if you package products in plastic. You won’t be taken seriously as a sustainable business if you’re still using outdated plastic packaging.

With numerous sustainable packaging options available, there is no reason to use plastic. Sustainable packaging is compostable or biodegradable while offering a durable and protective seal for your products.

Paperless documentation

Digitalizing your company’s documentation can significantly reduce, or possibly eliminate, the need for paper in the office. Going paperless is cost-effective and environmentally friendly. If paper is necessary, opt for recycled paper and ensure your employees print double-sided to halve workplace consumption.

Employee sustainability training

When your business has officially ‘gone green,’ sustainability will become part of your employees’ job descriptions. Staff sustainability training ensures all your employees share and support your environmental values and understand their role in implementing them.

Summary

Green businesses recognize the global importance of sustainability. While the prospect of going green may be daunting, small steps towards a more sustainable business can benefit your business and the environment. There’s no time like the present to go green. It makes good business sense, especially when consumers are all in favor of it.