Businesses can be optimistic about their future post-pandemic. Countries are opening up, and customers are leaving their homes to frequent their favourite stores. If your company was performing well before the pandemic and enforced lockdown, then it stands a great chance of a quick recovery and in time thrive again.
However, there is no hard and fast rule for success; there will be challenges ahead. If your business is in a sector drastically affected from closed borders, then your business will be on a slower recovery trajectory and in the meantime, rely on Government support.
As many businesses have never been tested, COVID-19 was a shot in the arm of a new reality. Not only did owners realise they failed to have a disaster recovery plan they also had no contingency funds to see them through three to six months of low or no sales. There is a new routine and pre-pandemic business, as usual, will never return.
Company boards and owners and management team will not make the same mistakes again. Albert Einstein famously said:
The definition of insanity is doing the same thing over and over again, but expecting different results.
The time has come to try different approaches to every aspect of the business.
Staff Resilience and Resourcefulness
Managers have learned a thing or two about their workers’ resilience and resourcefulness during the enforced ‘working from home’ aka remote working.
No longer will managers micro-manage their team as they did before COVID-19. Remote working has thoroughly tested self-management with accountability monitored online with tracking software, social intranets, video conferencing and other team collaboration software.
Workers now want to work part of the week from home, and businesses should encourage it. Why? Well, our best work happens when we are fully rested and relaxed. The workplace has many distractions, and some people don’t get along, which is stressful for them and the coworkers around them.
Therefore if the solution to keeping all your talented staff is remote-working part of the week and the outcome is your business has harnessed higher productivity that will deliver more value to the company. A happy team are more creative, and innovation is required in downturns, i.e. recessions.
Empower your staff to do their best work and to use their remote working time not stuck at their workstation but getting outside in the fresh air exercising. Being in the zone in a repetitive activity inspires new thoughts and inspiration.
The recovery of your business will need to lean on its workers to come up with the goods and also mix it up. They need to seek opportunities to improve on your company’s existing products and services as well as design and develop new tools and features to meet the needs of consumers today.
Invest in Online Resources
If ever there was a time for improving your online resources for customers – now is it. Even the most reluctant online user is now up to speed with online shopping, social media and video chat.
Make sure you a chatbot, so your visitors have instant access to your business support crew. Also, remember your front window is now many sites, not just your website.
Social Media Presence
Your business Facebook page, Instagram account and Twitter feed are just a few of the many sites available with millions of users. Find the social media platform that works for your business. For example, LinkedIn is typically the site for professional services, whereas Facebook and Instagram are perfect for hospitality and retail.
Dedicate ample time to these channels and delegate the task to the team members best suited to the role. Remember if you enjoy something you will spend more time doing it. Therefore give the responsibility of managing your Facebook page to the employee who gets a lot of satisfaction from it.
The pandemic has taught businesses to trust their workers while they work from home. Reverting to how it was before is not an option, so changing it up to meet the new normal is the path to success.