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Management

Is Social Entrepreneurism Right For Your Business?

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Social entrepreneurism is used by for profit entrepreneurs and also not for profit startups.  It’s  popular and a considerable number of ‘for profit’ companies are also incorporating social entrepreneurship into their business strategies as a way of giving back to society.

However, social entrepreneurship isn’t clearly defined and thus it’s meaning mis-interpreted, and misused particularly in marketing initiatives.

Let’s look at it in more detail and examine the advantages or disadvantages of launching a social enterprise.

What Is A Social Enterprise?

A basic definition of social entrepreneurship is an organization which operates in order to identify, create and implement solutions to social problems. Of course, the wide-ranging nature of social problems means that social enterprises can be focused on hundreds of areas.

Whether it focuses on poverty, homelessness, health or the environment, a social enterprise typically aims to promote a cause, alleviate suffering and/or resolve serious problems which are affecting communities, countries or the population as a whole.

Why It’s Popular

Social entrepreneurship has really taken off in recent years and companies which align themselves with positive values appeal to customers. Those among us who are more discerning about where we chose to shop and what we buy, will chose the ‘feel good’ that comes with knowing our purchase can indirectly improve the conditions of those less fortunate.

If you’re a purchaser who often feels guilty for buying for yourself, then knowing your purchase is not solely about you is all you need for guilt free pleasure. Plus the feel good experience, motivates you to share it with friends, family and followers in social media. It’s a reason to buy from the same company, time and time again, and every business wants a repeat customer.

Should It Be Where I Focus My Business?

Labelling yourself a social entrepreneur can be a savvy business decision. However it’s also a responsibility that you must fully commit to, as it requires a bonafide desire to make a difference.

Commit To It

Dedicating resources and some of your business profit to social causes is not for everyone. A halfhearted approach may backfire too if your business fails to follow through in any way.

We know how fast a business can be destroyed through carelessness.  Who doesn’t remember Ratner’s fall from grace and it’s reputation irreparable.

Consumers are becoming accustomed to a whole host of organizations identifying as social enterprises and the media spotlight means self-proclaimed social enterprises do need to back-up their claims with clear goals, actions, and results.

Positives Of A Social Enterprise

Becoming a social entrepreneur can have many benefits and it can be extremely rewarding.

By identifying a worthy cause which needs exposure so it receives the support to make a difference to people’s lives, your business can help to alleviate a genuine social, culture or environmental problem.

Regardless of the size of your organization, knowing you’re helping to resolve a harmful issue can be rewarding on a personal and professional level.

Free PR, Discounted Marketing & Advertising

Perhaps more cynically, incorporate a social enterprise objective into your organization can garner positive PR.

Aligning yourself with a worthwhile cause can lead to free or reduced-cost advertising, and it can certainly help to gain support from similarly-minded individuals.

Tax Breaks

In some cases, social enterprises can benefit from tax breaks too so there could be a financial incentive to take a professional interest in social issues.

Grants

If your organization operates as a non-profit or eco-friendly enterprise, there may be certain grants you’re entitled too as well, not to mention PR-friendly awards you could be eligible for.

With so many benefits surrounding social entrepreneurship, declaring your organization a social enterprise may seem like a no-brainer. However, there are some disadvantages which can arise from social entrepreneurship.

As well as meeting your legal obligations as a company director or owner, you may need to fulfil additional requirements if you’re operating as a social enterprise. There are often strict guidelines which must be adhered to if you claim to operate for the benefit of cause and you’ll be expected to back up your claims with evidence.

Are There Conflicts Of Interest Between A Social Enterprise Versus A For Profit Business?

Not necessarily. A non-profit organization may run as a social enterprise but this doesn’t prevent for-profit businesses from incorporating social entrepreneurship into their for-profit business strategy.

Inevitably, a percentage of your revenue will need to go towards a particular cause if you claim to be supporting it but this doesn’t prevent your company from continuing to make a profit as well.

As the number of social entrepreneurs continues to grow, the definition of social entrepreneurism continues to evolve. Whilst there are a number of considerations to take into account before declaring yourself a social entrepreneur, adding a social enterprise element to your business or launching or non-profit organization can be beneficial for you, your business and your chosen cause.

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Management

3 Ways to Improve Your Business Operations

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In a competitive market, you have no choice but to be constantly evolving. Sticking to operations and tactics that used to work for your business years ago may be causing it to lag behind in competition today.

Regardless of the size of your business, there’s no room for improvement without modern technology. Innovations work primarily in operational efficiency, which is crucial if you need to cut costs, optimize time, and enhance the customer experience. And guess what? Every business needs that if owners aren’t planning to shut them down anytime soon.

Without streamlining and facilitating, your company’s potential goes to waste. It’s time to change that with three simple tips.

Take a step back to evaluate shortcomings

If you haven’t kept track of industry trends in a while, you should get back into the habit ASAP. Sure, you know your company has something that makes it stand out, as do all other companies with similar purposes, and that should definitely stay the same. What shouldn’t stay the same are inert internal operations and old methods screaming for improvement.

Business owners aren’t the only ones involved in operational gearing. Without competent and productive staff, companies would never reach their goals or thrive in any way. That’s why your employees are as much a part of the goings-on as you are, and may have noticed several things you probably haven’t.

Periodically meeting with your employees to address gaps and areas in need of development is an open-minded approach, as it brings together different points of view from different departments into plans, and consequently tangible goals. Adopt this tactic to kickstart refinements and work towards increased efficiency.

Outsourcing is key

You may already have sketched out the changes you want to make, but the question is: how can you make them work well?

Oftentimes, being a constant part of your own business’ daily operations will lead to you and your employees overlooking certain aspects. When deploying an impartial party and its services, experts who aren’t familiar with your management might quickly pinpoint what needs to be improved, alongside when and how it should be done.

For example, companies like brightpattern.com offer a range of services to streamline customer service by implementing modern technology in call centers. There’s software that rids customers of dreaded long holds, allows customers and representatives to communicate through various channels (email, chat, phone calls), and provides employees with a dashboard containing all the necessary customer data for quicker and complete assistance.

So if poor customer service is what’s been holding your progress back, consider hiring tech-savvy services to assist with development.

Empower your employees

If workers can’t measure how well they’re doing and whether or not their work has a positive impact on the company, then they might be wasting time and money, and a reduction in headcount may be necessary. That’s why you need the right tools to use your best judgment.

It’s virtually impossible to accurately track employees’ productivity without performance metrics and a good communication strategy. Your staff members need numbers and pointers to know their strengths and weaknesses, but they also need to stay in the loop about current operations in order to help the company move forward. A combination of solid communication and numbered progress helps employees know how crucial their hard work is to collective success.

When operations are running smoothly and everybody is aware of their respective importance in a business, you’ll see a shift in events, customer retention and higher gain, and a cut in costs. Even after modern solutions are established, you should never stop seeking growth and ways to educate your employees. It’s a huge team effort — get everyone involved the right way, and you’re off to exceptional management.

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Management

Energy Up: Developing a Healthy, Competitive Work Culture

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Employees are burning out at increasing speeds at work. Work-related stress has increased significantly over the last several years. The stress increase is undoubtedly caused by higher expectations at work, increased work hours, and a toxic competitive culture. How can you, as a business owner, develop a healthy competitive culture that motivates workers and allows them to have a good work-life balance?

Burnout is precisely what employers should always be looking to avoid. A burnt-out employee is one who is stressed, possibly depressed, and of course, exhausted from work. As a business owner, it is essential to identify workers who are suffering from this condition, and the only way to do that is to communicate.

Identifying and Communicate

Sally is generally cheery at the office and brings baked cookies every Friday, yet since the three-weekend project you assigned her, she has not been herself. Sally’s suddenly quiet demeanor would be easy to spot and address, but not all employees manifest their signs the same way.

Burnout manifests itself in many ways, even catching some people by surprise. Before they know it, they are exhausted, cranky, unable to go on. You’ll notice a burnt-out employee will start to miss days at work, the quality of their work will decrease, and they may make mistakes they otherwise would not.

When you approach a burnt-out employee about their behavior, be sure to do it carefully as there can be varying reactions. While most will be happy to discuss their exhaustion and find solutions together, others may become angry by the assumption and flat out deny it. Being understanding is a top priority because it opens the door for answers.

Solutions to Burnout

Finding solutions to avoid potential burnout in your employees comes down to thinking proactively. You want to be sure that you can create an environment that is productive and competitive without asking too much of your employees. Below you will find some tested strategies to increase productivity without causing burnout.

Schedule Appropriately 

It can be easy to lose track of scheduling when assigning projects. If you yourself are juggling various projects at a time, you may be inclined to attribute as many to your employees. Everyone works at a different pace, and everyone demands a different level of attention. If you create a schedule based on the needs of your current team and consider the capabilities in each person, soon you will have a productive and competitive environment.

Provide Incentives

Everybody needs incentives; it is just the way that humans work. By pushing performance-based contests, you can have your employees eager to work on the projects you are assigning. A reward system can ease stress because it gives the employee a clear sense of what they are working towards and a goal to be reached. Incentives can help you eliminate burnout at work while harvesting healthy competition.

Communicate Properly

Once again, we return to communication. By leaving your office door open, you are letting your employees know that they can come to you with any concerns they may have. When employees know they can communicate with their supervisor, they are far more likely to work diligently and voice any concerns along the way so that they can be addressed right away. Open and eager communication is an excellent way of fostering a healthy work environment.

Provide Resources

Make work not only fun but also productive by providing your employees with all the tools they need to succeed. Clear outlines, reliable resources, and constant updates can help your team be in the loop of what is happening at the company. When an employee understands the mechanics of the workplace, he or she is less likely to suffer from stress and feel like a more valued part of the process.

A Positive Environment

Last but not least, a positive environment can make a world of difference at work. You and your employees should all have a can-do attitude to succeed. Why is this attitude so important? A can-do attitude is essential because positive thoughts help the brain release endorphins, thus reducing stress and boosting concentration. A group effort can take a team a long way, and it is up to you to make the necessary changes to promote it.

If Burnout Does Happen

Against your best efforts, burnout is still likely to happen. You can’t control how much your employees choose to work outside of the office, so it is inevitable that an overachiever will hit a wall. When this does happen, it is important to approach the situation respectfully and humanely.

Remember that even if you did your best to prevent this, the current situation is what’s important, and they are a human before they are your employee. Try to put yourself in their shoes and think about the internal conflict they must feel like an overachiever having to force themselves to take a break.

It probably feels totally wrong and foreign to them, but it is important that you convey that they will perform better after they give themselves a break, and will be even more productive. Once your employees see you taking the steps to care for their colleague like this, they will be comfortable approaching you in the future if it happens to them.

The burnout might come with terrible timing – right before quarter close, the holidays, the beginning of the year – so it would be important at that point to discuss a scaled-back version of their role. A total break might not be feasible immediately, but emphasizing that a break will come soon can give them a light at the end of the tunnel.

Burnout No More

If you follow some of the tips listed here, you will find that harvesting a healthy competitive environment at work is not as difficult as it seems. Everything comes down to finding a balance and managing correctly. Remember that your employees look up to you and seek your guidance. Creating an environment where everyone can thrive is as simple as promoting an open and collaborative space.

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Management

Do’s and Don’ts When Taking Business Headshots

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Whether you’re in Phoenix, AZ, or anywhere in the world, corporate headshots, or “business headshots,” are one of the essential elements of a business profile. Whether you’re at a start-up company or a business empire – there is always a need to use business headshots.

Different companies in Phoenix use this business tool to promote or direct a client into giving in to what the business produces. However, there is more to these headshots that matter.

Why are business headshots important? Business headshots in Phoenix are a glance of what the business is. Approachability and trust can be attained with the help of photographers that provide business headshots Phoenix. The professionalism of an individual or company will be the first thing a person will think just by looking at a business headshot.

Do’s and Don’ts

As powerful as it is, using business headshots is tricky. There are the do’s and don’ts in using a simple but technical headshot. Phoenix has a wide variety of corporate studio that provides excellent business headshot services. Most of these are their shared preference for taking the best headshot:

1. Dress appropriately for what the business promotes

First of all, dress accordingly to what the industry is associated with. It’s not about how formal or casual the outfit is. It is in the business’ description of what should be worn appropriately.

Most local photographers in your area may be able to provide props and business clothes. If your company is operating in Phoenix, you can look for expert photographers for business headshots Phoenix. There’s no need to look far, as local photographers will help you save on cost and effort.

2. Do wear a solid color outfit

The color of the outfit is also critical in terms of impression. Taking a solid color or minimal-toned outfit is considered as the best for business headshots.

3. Do focus and look into the lens

It is essential to always look into the lens. Make your best professional face impression, and remember to look into the lens, as if you are looking to someone. This will build trust in anyone who takes a look at the image. Focusing on the eye also gives confidence to both you and the business you are collaborating with.

4. Do pose in different profiles

Try to give a front, left, or right profile. Take the best shot on a profile you are confident with. This will provide multiple options, and you can go with the pattern that you think looks the best.

5. Don’t over-accessorize

Abstain from wearing any accessories as this divides attention. If you want to accessorize, make sure that it will fit in the color tone of the outfit that you will put on. It isn’t the accessories that will signify who you are.

6. Don’t wear an uncomfortable outfit

As mentioned before, wearing any outfit is okay as long as it is based on what the business represents. Whether you are comfortable wearing it matters as well. Comfort translates confidence, and it will positively reflect on the photo.

7. Don’t use old headshots

Refresh headshots. Most of the best studios in Phoenix recommend this critical factor. Updated headshots will reflect on what you are at the moment. This will develop a permanent professional bond for a business or an individual to other people or clients.

Make Your Best Business Headshot Shine

A business headshot is one critical factor when it comes to collaboration. This will not only reflect on yourself but also the business you represent. Therefore, remember to deliver the best business headshots.

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